{"id":2331,"date":"2024-01-17T07:37:40","date_gmt":"2024-01-17T06:37:40","guid":{"rendered":"https:\/\/fima.ub.edu\/edl\/explorando-horizontes-el-impacto-de-la-inteligencia-artificial-en-la-industria-editorial\/"},"modified":"2026-03-04T14:15:11","modified_gmt":"2026-03-04T13:15:11","slug":"explorando-horizontes-el-impacto-de-la-inteligencia-artificial-en-la-industria-editorial","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/explorando-horizontes-el-impacto-de-la-inteligencia-artificial-en-la-industria-editorial\/","title":{"rendered":"Explorando horizontes: el impacto de la inteligencia artificial en la industria editorial"},"content":{"rendered":"<p><a href=\"https:\/\/www.publishers.org.uk\/wp-content\/uploads\/2020\/10\/People-plus-machines-The-role-of-Artificial-Intelligence-in-Publishing_FINAL.pdf\" rel=\"noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"drupal-import-img\" alt=\"\" data-entity-type=\"file\" data-entity-uuid=\"eee7e32c-ead0-4822-bbd5-1d6b0ebc2628\" height=\"212\" src=\"\/edl\/wp-content\/inici_blog_EdL\/2024\/coberta_people_plus.png\" width=\"150\" \/><\/a><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><i><span lang=\"EN-US\" style=\"font-size:13.0pt\">People plus machines<\/span><\/i><span lang=\"EN-US\" style=\"font-size:13.0pt\"> [en l\u00ednea]: <i>the role of artificial intelligence in publishing.<\/i> [By] Frontier Economics. [London]: Publishers Association, [2020]. 64 p. &lt;<a href=\"https:\/\/www.publishers.org.uk\/wp-content\/uploads\/2020\/10\/People-plus-machines-The-role-of-Artificial-Intelligence-in-Publishing_FINAL.pdf\" rel=\"noopener\" target=\"_blank\">https:\/\/www.publishers.org.uk\/wp-content\/uploads\/2020\/10\/People-plus-machines-The-role-of-Artificial-Intelligence-in-Publishing_FINAL.pdf<\/a>&gt;. <\/span><span style=\"font-size:13.0pt\">[Consulta: 2 enero 2024].<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Tras el auge que ha tenido la inteligencia artificial (IA) durante 2023, creemos esencial hablar sobre <i>People plus machines: the role of artificial intelligence in publishing<\/i>, un informe publicado en 2020 sobre el impacto de la IA en la industria editorial, encargado por la Asociaci\u00f3n de Editores del Reino Unido a Frontier Economics.<\/span><\/span><\/span><\/p>\n<p><!--break--><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Se trata de una contribuci\u00f3n muy significativa sobre la inteligencia artificial, que cobra, hoy, m\u00e1s sentido que nunca, principalmente porque representa uno de los primeros an\u00e1lisis sistem\u00e1ticos sobre su efecto en el sector editorial.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Con una extensi\u00f3n de 65 p\u00e1ginas distribuidas en seis cap\u00edtulos, este informe aborda diversos aspectos relacionados con la implementaci\u00f3n y percepci\u00f3n de la IA en las publicaciones del Reino Unido. Para ello, se aplica una metodolog\u00eda cualitativa integral que incluye entrevistas, estudios de casos y una encuesta a los principales actores protagonistas de este sector. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Gracias a este enfoque, el informe consigue, por un lado, ofrecer una visi\u00f3n bastante detallada de c\u00f3mo la IA est\u00e1 siendo empleada por las editoriales acad\u00e9micas, educativas y generalistas y, por otro lado, desarrollar una taxonom\u00eda de casos de uso espec\u00edfico de la IA para publicaciones de todo tipo. <\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Adem\u00e1s, este trabajo ofrece una visi\u00f3n muy interesante que incluye ideas clave y recomendaciones de pol\u00edticas editoriales que ayudan a entender muy bien los cambios que se est\u00e1n dando en este sentido. Por ejemplo, se confirma que:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Algunas editoriales ya est\u00e1n utilizando la IA en sus rutinas productivas y procesos editoriales, obteniendo as\u00ed conocimientos estrat\u00e9gicos muy importantes relacionados con la propiedad intelectual, la capacidad de descubrir contenido, o incluso con el an\u00e1lisis y prospectiva del mercado.<\/span><\/span><\/span><\/li>\n<li style=\"margin-left:8px\"><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">La inversi\u00f3n en inteligencia artificial est\u00e1 en una etapa inicial y est\u00e1 liderada por las grandes editoriales. <\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Asimismo, el informe ofrece recomendaciones muy atinadas, en las que la industria y el gobierno del Reino Unido tienen un papel fundamental para abordar problemas \u00e9ticos y legales, para promover la conciencia sobre cuestiones clave de inversi\u00f3n en IA, y para fomentar la colaboraci\u00f3n entre editores, pymes centradas en la IA y el mundo acad\u00e9mico.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">En definitiva, estamos ante un informe sectorial muy interesante que gustar\u00e1 a todos aquellos lectores que quieran introducirse en el efecto de la IA en el \u00e1mbito editorial. No solo ofrece una visi\u00f3n exhaustiva y perspicaz del estado actual de la implementaci\u00f3n de la IA en este sector, sino que adem\u00e1s se completa con varios anexos con los resultados de las metodolog\u00edas empleadas y tambi\u00e9n referencias bibliogr\u00e1ficas muy interesantes sobre este campo que podemos revisar para ampliar nuestros conocimientos sobre el tema.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\"><a href=\"https:\/\/www.directorioexit.info\/ficha4659\" rel=\"noopener\" style=\"color:#0563c1; text-decoration:underline\" target=\"_blank\">Carlos Lopezosa<\/a>&nbsp;&nbsp;<\/span><\/span><\/span><br \/>\n<span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Investigador postdoctoral. <a href=\"https:\/\/www.ub.edu\/portal\/web\/informacio-mitjans-audiovisuals\/presentacio-llibreria\" rel=\"noopener\" target=\"_blank\">Facultat d\u2019Informaci\u00f3 i Mitjans Audiovisuals<\/a><\/span><\/span><\/span><\/p>\n<p><span style=\"font-size:12pt\"><span style=\"font-family:Calibri,&quot;sans-serif&quot;\"><span style=\"font-size:13.0pt\">Nota. Aquesta ressenya es publica conjuntament amb al&nbsp;<a href=\"https:\/\/www.ub.edu\/blokdebid\/es\/content\/explorando-horizontes-el-impacto-de-la-inteligencia-artificial-en-la-industria-editorial\" rel=\"noopener\" target=\"_blank\"><i>Blok de BiD<\/i><\/a><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People plus machines [en l\u00ednea]: the role of artificial intelligence in publishing. [By] Frontier Economics&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1400],"tags":[1133],"class_list":["post-2331","post","type-post","status-publish","format-standard","hentry","category-ressenyes","tag-llibres"],"acf":[],"taxonomy_info":{"category":[{"value":1400,"label":"Ressenyes"}],"post_tag":[{"value":1133,"label":"llibres"}]},"featured_image_src_large":false,"author_info":{"display_name":"jordi","author_link":"https:\/\/fima.ub.edu\/edl\/author\/jordi\/"},"comment_info":0,"category_info":[{"term_id":1400,"name":"Ressenyes","slug":"ressenyes","term_group":0,"term_taxonomy_id":1400,"taxonomy":"category","description":"","parent":0,"count":1345,"filter":"raw","cat_ID":1400,"category_count":1345,"category_description":"","cat_name":"Ressenyes","category_nicename":"ressenyes","category_parent":0}],"tag_info":[{"term_id":1133,"name":"llibres","slug":"llibres","term_group":0,"term_taxonomy_id":1133,"taxonomy":"post_tag","description":"","parent":0,"count":1214,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=2331"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2331\/revisions"}],"predecessor-version":[{"id":3847,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2331\/revisions\/3847"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=2331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=2331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=2331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}