{"id":2431,"date":"2023-03-15T06:44:51","date_gmt":"2023-03-15T05:44:51","guid":{"rendered":"https:\/\/fima.ub.edu\/edl\/ara-toca-ser-visibles-la-marca-dels-escriptors-i-escriptores-i-el-marqueting\/"},"modified":"2026-03-04T14:15:20","modified_gmt":"2026-03-04T13:15:20","slug":"ara-toca-ser-visibles-la-marca-dels-escriptors-i-escriptores-i-el-marqueting","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/ara-toca-ser-visibles-la-marca-dels-escriptors-i-escriptores-i-el-marqueting\/","title":{"rendered":"Ara toca ser visibles: la marca dels escriptors i escriptores i el m\u00e0rqueting"},"content":{"rendered":"<p><a href=\"https:\/\/www.capponieditore.it\/\" rel=\"noopener\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"drupal-import-img\" alt=\"\" data-entity-type=\"file\" data-entity-uuid=\"2fdb09b3-aefc-40b7-90bc-ac39e5c9d347\" height=\"205\" src=\"\/edl\/wp-content\/cobertes\/2023\/Coberta%20Promouovere%20un%20libro%20con%20i%20social.PNG\" width=\"148\" \/><\/a>Petrini, Gea. <em>Promuovere un libro con i social: personal branding e book marketing per scrittori 3.0<\/em>. Ascoli Piceno: Capponi Editore, 2022. 240 p. ISBN 979-12-809-1919-9.&nbsp;<\/p>\n<p>Gea Petrini \u00e9s periodista i escriptora <em>best-seller<\/em> de <em>fantasy indie<\/em>. Partint de la seva experi\u00e8ncia, l\u2019autora italiana reflexiona sobre el necessari canvi de mentalitat que els escriptors hem de fer, incorporant el m\u00e0rqueting a la nostra quotidianitat creativa.<\/p>\n<p>L\u2019originalitat del llibre rau en el fet que Petrini esborra la frontera que separa la promoci\u00f3 de l\u2019obra de la pr\u00f2pia promoci\u00f3: la marca de l\u2019escriptor o escriptora esdev\u00e9 una pe\u00e7a fonamental per donar visibilitat al llibre i dur-lo m\u00e9s lluny. Ens diu: \u00abPer gli scrittori 3.0 il book marketing \u00e8 di fatto l\u2019espressione di se stessi attraverso i social e il web\u00bb. Creem i comuniquem la hist\u00f2ria que vincula l\u2019obra amb qui l\u2019ha escrita, apostant per la marca personal de l\u2019escriptor\/a com a pe\u00e7a fonamental en el m\u00e0rqueting del llibre.<\/p>\n<p><!--break--><\/p>\n<p>L\u2019autora presenta els diferents elements que conformen el que anomena social <em>book marketing<\/em>, ent\u00e8s com \u00abla strutturazione di una relazione con una audience facendo leva su tutti gli strumenti che abbiamo a disposizione\u00bb. En aquesta relaci\u00f3 amb la comunitat lectora inclou aspectes propis del m\u00e0rqueting (l\u2019embut de vendes, la fidelitzaci\u00f3) i del <em>personal branding<\/em> (la veu, la diferenciaci\u00f3).&nbsp;<\/p>\n<p>L\u2019autora ofereix orientacions pr\u00e0ctiques per optimitzar la pres\u00e8ncia en xarxes. Mostra pas a pas com formular el Pla editorial, ent\u00e8s com la planificaci\u00f3 dels temes a les xarxes socials i de l\u2019\u00f2ptica des de la qual es tractaran. L\u2019objectiu \u00e9s clar: les xarxes han de dur el lector a la llibreria a comprar el llibre i al nostre lloc web perqu\u00e8 es doni d\u2019alta a la <em>newsletter<\/em>.<\/p>\n<p>Tamb\u00e9 ens parla de la influ\u00e8ncia dels mitjans de comunicaci\u00f3 tradicionals i ens els presenta des de la seva experi\u00e8ncia com a periodista. El llibre inclou altres opcions \u2012p\u00f2dcast, grups a Facebook, canal a Telegram&#8230;\u2012 sempre pensades per fer cr\u00e9ixer la<em> community<\/em>. Els mots en angl\u00e8s sovintegen al text.<\/p>\n<p>Gea Petrini fa refer\u00e8ncia espec\u00edfica als llibreters, que considera \u00abels primers <em>influencers<\/em>\u00bb. Els col\u00b7loca \u2012encertadament al meu entendre\u2012 a la cru\u00eflla: \u00abSono l\u00ec nel mezzo del crocevia dove si incontrano i gusti dei lettori, i meccanismi del mercato editoriale e quindi le scelte delle case editrici, le tendenze. Il super potere dei librai in quello sfolgorante ritmo dettato dal mercato e dai libri che diventano virali per un video TikTok, \u00e8 riuscire a scovare l\u2019angolo buio dove c\u2019\u00e8 il libro che veramente vibra per noi\u00bb.<\/p>\n<p>Per l\u2019autora, l\u2019\u00e8xit editorial requereix diversos ingredients: un bon llibre, una veu pr\u00f2pia, saber crear una comunitat i fer-la part\u00edcip, treballar la marca personal, disposar de pressupost. Hi afegeix: l\u2019expressi\u00f3 personal, el temps a disposici\u00f3, el g\u00e8nere, si autoedita o no, la situaci\u00f3 del mercat editorial.<\/p>\n<p><em>Promuovere un libro con i social<\/em> \u00e9s un llibre complet que, partint d\u2019un coneixement de primera m\u00e0, ens explica all\u00f2 que fa temps que sospit\u00e0vem: a banda d\u2019escriure, perqu\u00e8 ens llegeixin ens hem de fer visibles.<\/p>\n<p><a href=\"http:\/\/www.neusarques.com\/\" rel=\"noopener\" target=\"_blank\">Neus Arqu\u00e9s<\/a><br \/>\nEscriptora i professora de l\u2019<a href=\"https:\/\/www.ub.edu\/portal\/web\/informacio-mitjans-audiovisuals\/presentacio-llibreria\" rel=\"noopener\" target=\"_blank\">Escola de Llibreria<\/a>. Autora de <em><a href=\"https:\/\/fima.ub.edu\/edl\/ca\/marketing-para-escritores-de-neus-arques\" rel=\"noopener\" target=\"_blank\">Marketing para escritores<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petrini, Gea. Promuovere un libro con i social: personal branding e book marketing per scrittori&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1400],"tags":[1133],"class_list":["post-2431","post","type-post","status-publish","format-standard","hentry","category-ressenyes","tag-llibres"],"acf":[],"taxonomy_info":{"category":[{"value":1400,"label":"Ressenyes"}],"post_tag":[{"value":1133,"label":"llibres"}]},"featured_image_src_large":false,"author_info":{"display_name":"jordi","author_link":"https:\/\/fima.ub.edu\/edl\/author\/jordi\/"},"comment_info":0,"category_info":[{"term_id":1400,"name":"Ressenyes","slug":"ressenyes","term_group":0,"term_taxonomy_id":1400,"taxonomy":"category","description":"","parent":0,"count":1296,"filter":"raw","cat_ID":1400,"category_count":1296,"category_description":"","cat_name":"Ressenyes","category_nicename":"ressenyes","category_parent":0}],"tag_info":[{"term_id":1133,"name":"llibres","slug":"llibres","term_group":0,"term_taxonomy_id":1133,"taxonomy":"post_tag","description":"","parent":0,"count":1214,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=2431"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2431\/revisions"}],"predecessor-version":[{"id":3947,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2431\/revisions\/3947"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=2431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=2431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=2431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}