{"id":2701,"date":"2021-02-01T07:38:05","date_gmt":"2021-02-01T06:38:05","guid":{"rendered":"https:\/\/fima.ub.edu\/edl\/manual-de-diseno-editorial\/"},"modified":"2026-03-04T14:15:44","modified_gmt":"2026-03-04T13:15:44","slug":"manual-de-diseno-editorial","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/manual-de-diseno-editorial\/","title":{"rendered":"\u00abManual de dise\u00f1o editorial\u00bb"},"content":{"rendered":"

\"\"<\/a>Buen Unna, Jorge de. Manual de dise\u00f1o editorial. <\/i>5.\u00aa ed. Gij\u00f3n: Trea, 2020. 702 p. ISBN 978-84-17987-94-7. 45 \u20ac.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Resulta impossible resumir en unes poques l\u00ednies un llibre d\u2019una complexitat i extensi\u00f3 com \u00e9s aquest manual. Des de la llegibilitat del text, passant per les mides dels papers per imprimir, fins l\u2019ortotipografia, aquesta obra abasta tots els processos de realitzaci\u00f3 i producci\u00f3 material d\u2019un impr\u00e8s. La qualitat i el rigor del Manual <\/i>venen avalats per 20 anys de reedicions i reedicions ampliades fins a l\u2019actualitzada cinquena edici\u00f3, que \u00e9s la que presentem.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/p>\n

Es tracta d\u2019una eina molt \u00fatil per al dissenyador gr\u00e0fic, per\u00f2 tamb\u00e9 per al director de producci\u00f3 editorial i per a tothom que interv\u00e9 en l\u2019apassionant tasca de fer arribar aquests objectes al p\u00fablic, i \u00f2bviament tamb\u00e9 resulta \u00fatil per al llibreter encuriosit per saber qu\u00e8 s\u2019esdev\u00e9 abans que el llibre li arribi a les mans.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Com que \u00e9s impossible fer un resum del contingut, donem una idea cap\u00edtol a cap\u00edtol del que us hi trobareu els qui us animeu a donar-li un cop d\u2019ull.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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  1. Presentaci\u00f3n del texto. <\/span><\/span><\/span><\/b>En aquest primer apartat es parla de la import\u00e0ncia de la presentaci\u00f3 del text per a la seva efic\u00e0cia com a transmissor del missatge. En paraules d\u2019Emil Ruder, tip\u00f2graf i dissenyador su\u00eds: \u00abla tipografia est\u00e0 sotmesa a una finalitat precisa: comunicar informaci\u00f3 mitjan\u00e7ant la lletra impresa [\u2026] l\u2019obra impresa que no es pot llegir esdev\u00e9 un producte sense sentit\u00bb.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  2. Los sistemas de medidas tipogr\u00e1ficas. <\/span><\/span><\/span><\/b>On tracta dels diferents sistemes de mides dels tipus de lletra al llarg de la hist\u00f2ria. Des de Gutenberg, c\u00edceros, didots, piques i d\u2019altres unitats de mesura han competit per imposar-se com a mides universals.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  3. La lectura. <\/span><\/span><\/span><\/b>La percepci\u00f3 visual, la detecci\u00f3 de l\u2019est\u00edmul \u00f2ptic, els moviments de l\u2019ull, l\u2019acte de llegir, la mem\u00f2ria… Tot amanit amb els darrers descobriments al respecte de la neuroci\u00e8ncia.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  4. Legibilidad. <\/span><\/span><\/span><\/b>Les formes, el gruix, les proporcions, <\/b>les interl\u00ednies, l\u2019espai entre lletres, entre paraules, la densitat, tot el que influeix en la mec\u00e0nica de la lectura.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  5. La tipograf\u00eda y la impresi\u00f3n. <\/span><\/span><\/span><\/b>La composici\u00f3 tipogr\u00e0fica tradicional, la linot\u00edpia, la fotocomposici\u00f3, la litografia \u00f2fset, les rotatives, es tracten en aquest apartat.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  6. Introducci\u00f3n a la tipolog\u00eda. <\/span><\/span><\/span><\/b>Cos de lletra, fam\u00edlia tipogr\u00e0fica, trets, caracter\u00edstiques espec\u00edfiques dels diferents tipus de lletra.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  7. Valores. <\/span><\/span><\/span><\/b>Caracter\u00edstiques definit\u00f2ries d\u2019un estil tipogr\u00e0fic: tons i ritmes. Utilitzaci\u00f3 de diferents estils en un mateix text. Classificaci\u00f3 de les lletres: g\u00f2tiques, romanes, cursives, fantasia (Thibaudeau, 1921); negreta, cursiva, versaleta… Una aut\u00e8ntica immersi\u00f3 en el m\u00f3n de les lletres.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  8. Formas. <\/span><\/span><\/span><\/b>Format del producte editorial i format i propietats dels papers: opacitat, gramatge, fibres. I un aut\u00e8ntic tractat sobre els formats DIN, ISO i la secci\u00f3 \u00e0uria.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  9. Maquetaci\u00f3n paso a paso, <\/span><\/span><\/span><\/b>i <\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  10. La caja tipogr\u00e1fica.<\/span><\/span><\/span><\/b> La maquetaci\u00f3 i la caixa tipogr\u00e0fica ocupen 150 p\u00e0gines del Manual, <\/i>cosa que pot donar una idea de la complexitat d\u2019un assumpte que sembla tan simple com omplir de text una p\u00e0gina en blanc.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  11. Grabados. <\/span><\/span><\/span><\/b>Aqu\u00ed es tracta de la reproducci\u00f3 de gravats i fotografies en les diferents t\u00e8cniques.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  12. Ortograf\u00eda para editores<\/span><\/span><\/span><\/b>,<\/span><\/span><\/span> <\/span><\/span><\/span><\/b>i<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  13. Otras reglas ortotipogr\u00e1ficas. <\/span><\/span><\/span><\/b>Nogensmenys, in extenso,<\/i> es descriuen normes ortogr\u00e0fiques i ortotipogr\u00e0fiques (\u00fas de cursives, versaletes, negretes, etc. i signes tipogr\u00e0fics) espec\u00edfiques per editar correctament un text.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  14. Signos tipogr\u00e1ficos. <\/span><\/span><\/span><\/b>En aquest apartat s\u2019inclouen 140 p\u00e0gines d\u2019un aut\u00e8ntic diccionari dels signes tipogr\u00e0fics, de la A a la Z.[1]<\/span><\/span><\/span><\/span><\/span><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  15. Partes del libro. <\/span><\/span><\/span><\/b>Finalment, una descripci\u00f3 detallada de les diferents parts materials del llibre: cobertes, guardes, portadelles, llegibilitat dels lloms, \u00edndexs, etc\u00e8tera.<\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n

    Amb l\u2019abast tem\u00e0tic d\u2019aquesta obra, \u00e9s molt dif\u00edcil no trobar algun apartat que t\u2019atrapi en comen\u00e7ar a llegir, ja que deixant de banda alguns tecnicismes molt especialitzats, l\u2019autor ens introdueix elements hist\u00f2rics, an\u00e8cdotes i citacions d\u2019altres autors que a estones converteixen la seva lectura gaireb\u00e9 en novel\u00b7la hist\u00f2rica.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

    Una obra magna per als que ens estimem els llibres i sempre en volem saber una mica m\u00e9s.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

    \n
    \n
    \n

    [1]<\/span><\/span><\/span><\/span><\/span><\/span><\/a> Escau recordar ac\u00ed que una altra obra de Jorge de Buen, Diccionario de caracteres tipogr\u00e1ficos,<\/i> ja fou ressenyada en aquest blog<\/a> fa un temps. (N. de la R.)<\/span><\/span><\/span><\/p>\n

    \"\"<\/a>Aqu\u00ed podreu veure el sumari de l’obra.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Buen Unna, Jorge de. Manual de dise\u00f1o editorial. 5.\u00aa ed. Gij\u00f3n: Trea, 2020. 702 p. ISBN…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1400],"tags":[1133],"class_list":["post-2701","post","type-post","status-publish","format-standard","hentry","category-ressenyes","tag-llibres"],"acf":[],"taxonomy_info":{"category":[{"value":1400,"label":"Ressenyes"}],"post_tag":[{"value":1133,"label":"llibres"}]},"featured_image_src_large":false,"author_info":{"display_name":"jordi","author_link":"https:\/\/fima.ub.edu\/edl\/author\/jordi\/"},"comment_info":0,"category_info":[{"term_id":1400,"name":"Ressenyes","slug":"ressenyes","term_group":0,"term_taxonomy_id":1400,"taxonomy":"category","description":"","parent":0,"count":1293,"filter":"raw","cat_ID":1400,"category_count":1293,"category_description":"","cat_name":"Ressenyes","category_nicename":"ressenyes","category_parent":0}],"tag_info":[{"term_id":1133,"name":"llibres","slug":"llibres","term_group":0,"term_taxonomy_id":1133,"taxonomy":"post_tag","description":"","parent":0,"count":1214,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=2701"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2701\/revisions"}],"predecessor-version":[{"id":4217,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2701\/revisions\/4217"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=2701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=2701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=2701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

    Antoni Estela<\/span><\/span><\/span><\/span><\/span><\/span>
    \nAlumne de la     Universitat de l\u2019Experi\u00e8ncia de la UB<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n