{"id":2794,"date":"2020-04-27T06:03:14","date_gmt":"2020-04-27T04:03:14","guid":{"rendered":"https:\/\/fima.ub.edu\/edl\/las-claves-de-la-edicion\/"},"modified":"2026-03-04T14:15:52","modified_gmt":"2026-03-04T13:15:52","slug":"las-claves-de-la-edicion","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/las-claves-de-la-edicion\/","title":{"rendered":"\u00abLas claves de la edici\u00f3n\u00bb"},"content":{"rendered":"

\"\"<\/a>Shatzkin, Mike; Riger, Robert Paris. Las claves de la edici\u00f3n: lo que los editores no cuentan.<\/i> Trad., \u00cd\u00f1igo Garc\u00eda Ureta. Madrid: Trama, 2019. 171 p. (Tipos m\u00f3viles; 28). ISBN 978-84-120493-3-6. 19 \u20ac.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

No \u00e9s gaire habitual que un text d\u2019aquestes caracter\u00edstiques surti publicat en castell\u00e0 el mateix any que l\u2019edici\u00f3 original en angl\u00e8s. Tot un repte. Contractar, traduir i publicar el llibre en q\u00fcesti\u00f3 de mesos. Per\u00f2 el revers de la moneda \u00e9s, al meu entendre, una certa precipitaci\u00f3 que aflora en la cura de l\u2019edici\u00f3 (per ex., a la p\u00e0gina 17 trobem un parell d\u2019errates tipogr\u00e0fiques cridaneres), i tamb\u00e9 en la necess\u00e0ria adaptaci\u00f3 de moltes informacions i dades a les caracter\u00edstiques del mercat espanyol i llatinoameric\u00e0, tal i com apunta el mateix autor a la \u00abNota a la edici\u00f3n espa\u00f1ola\u00bb. La comparaci\u00f3 que fa \u00e9s certa, l\u2019angl\u00e8s i l\u2019espanyol s\u00f3n les \u00faniques lleng\u00fces que tenen els seus mercats a les dues vores de l\u2019Atl\u00e0ntic, per\u00f2 aqu\u00ed s\u2019acaba el paral\u00b7lelisme.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

<\/p>\n

Deixant de banda consideracions universals sobre alguns aspectes del m\u00f3n editorial, de la pr\u00f2pia producci\u00f3 material del llibre com a objecte, els cinc primers cap\u00edtols s\u00f3n espec\u00edficament refer\u00e8ncies del mercat dels Estats Units i t\u00e9 pocs paral\u00b7lelismes amb l\u2019hisp\u00e0. Es podia fer un treball d\u2019adaptaci\u00f3 a la realitat m\u00e9s propera? Tal com est\u00e0 no ens resulta informaci\u00f3 \u00fatil.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Si comparem la informaci\u00f3 que ens proporciona del comer\u00e7 del llibre a EUA i la seva estructura de llibreries amb el que trobem a l\u2019informe de l\u2019any 2019 de l\u2019Observatorio de la librer\u00eda<\/i> de la CEGAL (Confederaci\u00f3n Espa\u00f1ola de Gremios y Asociaciones de Libreros) sobre les llibreries a Espanya, comprovem que s\u00f3n mons prou allunyats i diversos.[1]<\/span><\/span><\/span><\/span><\/span><\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Igualment passa amb la ind\u00fastria de l\u2019audiollibre, de gran \u00e8xit de fa molts anys als Estats Units, per\u00f2 irrellevant a casa nostra, amb un 3 % dels lectors, segons l\u2019enquesta de H\u00e1bitos de lectura<\/i> de la Federaci\u00f3n de Gremios de Editores de Espa\u00f1a.[2]<\/span><\/span><\/span><\/span><\/span><\/a> Pel que fa al llibre infantil i juvenil, tres quarts del mateix, ens informa d\u2019un volum de vendes superior al de la resta de formats d\u2019edici\u00f3, alhora que parla de la influ\u00e8ncia dels prescriptors en la comunicaci\u00f3 \u00abboca a boca\u00bb [sic].<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Fins i tot en l\u2019an\u00e0lisi dels tipus d\u2019editorial per enquadernaci\u00f3 (editorials de tapa dura?) o per format, no ens apropem a la nostra realitat.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

El cap\u00edtol \u00abUn poco de historia editorial\u00bb \u00e9s exclusivament referit als EUA, una historia que no t\u00e9 res a veure amb la nostra.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Potser on es pot trobar informaci\u00f3 m\u00e9s aprofitable \u00e9s en el cap\u00edtol dedicat a Amazon i el futur de l\u2019edici\u00f3, sobretot per l\u2019important volum de vendes que vehicula en format paper (un 50 % del total, segons l\u2019autor) i per la gran empenta que est\u00e0 rebent el m\u00f3n de l\u2019autoedici\u00f3 als Estats Units, on qualsevol pot introduir la seva novel\u00b7la i comercialitzar-la, fets ambd\u00f3s que ja s\u2019est\u00e0n comen\u00e7ant a desenvolupar a les nostres latituds. Sense informaci\u00f3 molt fiable, es parla ja del 20 % de les vendes totals de llibres a Espanya a trav\u00e9s de la plataforma Amazon.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

La pretensi\u00f3 d\u2019universalitat de la proposta es frustra per la massiva informaci\u00f3 sobre el m\u00f3n editorial nord-americ\u00e0. \u00c9s en aquest sentit que reclamava un treball d\u2019adaptaci\u00f3 perqu\u00e8 aquest volum guanyi inter\u00e8s per als lectors d\u2019aqu\u00ed.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

En definitiva, un llibre interessant per\u00f2 que s\u2019hauria de titular: Claves de la edici\u00f3n en USA.<\/i><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Antoni Estela i Barnet<\/span><\/span><\/span><\/span><\/span><\/span>
\nAlumne de la Universitat de l\u2019Experi\u00e8ncia<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

\n
\n
\n

[1]<\/span><\/span><\/span><\/span><\/span><\/span><\/a> Vegeu una ressenya de l\u2019Observatorio<\/i> en aquest mateix blog<\/a>, el 4 de mar\u00e7 de 2020. (N. de la R.) URL<\/span><\/span><\/span><\/p>\n<\/div>\n

\n

[2]<\/span><\/span><\/span><\/span><\/span><\/span><\/a> Vegeu-ne la darrera edici\u00f3, aqu\u00ed<\/a> (N. de la R.)<\/span><\/span><\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Shatzkin, Mike; Riger, Robert Paris. Las claves de la edici\u00f3n: lo que los editores no…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1400],"tags":[1133],"class_list":["post-2794","post","type-post","status-publish","format-standard","hentry","category-ressenyes","tag-llibres"],"acf":[],"taxonomy_info":{"category":[{"value":1400,"label":"Ressenyes"}],"post_tag":[{"value":1133,"label":"llibres"}]},"featured_image_src_large":false,"author_info":{"display_name":"jordi","author_link":"https:\/\/fima.ub.edu\/edl\/author\/jordi\/"},"comment_info":0,"category_info":[{"term_id":1400,"name":"Ressenyes","slug":"ressenyes","term_group":0,"term_taxonomy_id":1400,"taxonomy":"category","description":"","parent":0,"count":1293,"filter":"raw","cat_ID":1400,"category_count":1293,"category_description":"","cat_name":"Ressenyes","category_nicename":"ressenyes","category_parent":0}],"tag_info":[{"term_id":1133,"name":"llibres","slug":"llibres","term_group":0,"term_taxonomy_id":1133,"taxonomy":"post_tag","description":"","parent":0,"count":1214,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2794","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=2794"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2794\/revisions"}],"predecessor-version":[{"id":4310,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/2794\/revisions\/4310"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=2794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=2794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=2794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}