{"id":5425,"date":"2026-03-18T08:30:00","date_gmt":"2026-03-18T07:30:00","guid":{"rendered":"https:\/\/fima.ub.edu\/edl\/?p=5425"},"modified":"2026-03-18T10:18:14","modified_gmt":"2026-03-18T09:18:14","slug":"anatomia-dun-best-seller","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/anatomia-dun-best-seller\/","title":{"rendered":"Anatomia d\u2019un \u00abbest-seller\u00bb"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"668\" height=\"1024\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2026\/03\/coberta_codigo-bestseller-668x1024.webp\" alt=\"coberta codigo bestseller\" class=\"wp-image-5428\" style=\"width:185px\" srcset=\"https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2026\/03\/coberta_codigo-bestseller-668x1024.webp 668w, https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2026\/03\/coberta_codigo-bestseller-196x300.webp 196w, https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2026\/03\/coberta_codigo-bestseller-768x1177.webp 768w, https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2026\/03\/coberta_codigo-bestseller.webp 773w\" sizes=\"auto, (max-width: 668px) 100vw, 668px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Archer, Jodie; Jockers, Matthew L. <em>C\u00f3digo bestseller.<\/em> C\u00f3rdoba: Berenice, 2024. 245 p. (Ensayo). ISBN 978-84-10356-11-5. 21 \u20ac.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>C\u00f3digo bestseller <\/em>\u00e9s un assaig innovador que explora una pregunta fascinant:&nbsp;per qu\u00e8 alguns llibres esdevenen grans \u00e8xits comercials mentre que altres fracassen, malgrat tenir arguments i qualitat liter\u00e0ria?&nbsp;Per respondre-ho, els autors, amb experi\u00e8ncia en publicacions acad\u00e8miques i an\u00e0lisi de dades, desenvolupen un model algor\u00edtmic que analitza g\u00e8neres, estils, trames, personatges i llenguatge, amb l\u2019objectiu de revelar&nbsp;patrons ocults de les novel\u00b7les d\u2019\u00e8xit de vendes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El percentatge de <em>best-sellers<\/em> de la ind\u00fastria liter\u00e0ria no arriba a la meitat de l\u20191 % de la producci\u00f3, i si s\u2019analitzen la gran majoria d\u2019aquests fen\u00f2mens, es podrien extreure similituds. Al llarg del temps s\u2019ha menyspreat l\u2019estudi dels llibres \u00e8xit de vendes perqu\u00e8 es consideraven superficials, de poca qualitat i concebuts per al consum massiu. Els autors d\u2019aquest assaig volen confeccionar un model inform\u00e0tic, una eina computacional anomenada&nbsp;\u00abbestseller\u00f2metre\u00bb: un algorisme creat despr\u00e9s d\u2019analitzar desenes de milers de llibres&nbsp;i identificar, a partir dels textos, quines caracter\u00edstiques tendeixen a apar\u00e8ixer en llibres que han arribat a les llistes dels m\u00e9s venuts (especialment la llista de <em>The New York Times<\/em>). Segons els autors, l\u2019algorisme \u00e9s capa\u00e7 de predir amb una precisi\u00f3 d\u2019entre el&nbsp;80 % i el 90 %&nbsp;si una novel\u00b7la ser\u00e0 un <em>best-seller<\/em> sense considerar el nom de l\u2019autor o altres factors externs com el m\u00e0rqueting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Archer i Jockers volen demostrar que, a banda de poder identificar patrons ling\u00fc\u00edstics, la pr\u00f2pia estructura narrativa i la manera com es comunica una hist\u00f2ria tamb\u00e9&nbsp;tenen trets en com\u00fa en els llibres que captiven masses de lectors, tamb\u00e9 amb la influ\u00e8ncia de com els temes i les emocions connecten amb el p\u00fablic. Alguns dels resultats (no gaire sorprenents ni inesperats) sobre els patrons que han identificat en aquest estudi s\u00f3n les seg\u00fcents:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apareix amb molta m\u00e9s freq\u00fc\u00e8ncia l\u2019\u00fas dels verbs \u00abnecessitar\u00bb, \u00abvoler\u00bb i \u00abestimar\u00bb, ja que impliquen accions.<\/li>\n\n\n\n<li>Les novel\u00b7les amb una&nbsp;forta c\u00e0rrega emocional, ritme narratiu accentuat i connexi\u00f3 humana&nbsp;tendeixen a dominar les llistes de vendes.<\/li>\n\n\n\n<li>Els \u00e9ssers humans com a protagonistes s\u00f3n m\u00e9s atractius per als lectors que personatges fant\u00e0stics o massa allunyats de la realitat quotidiana.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Farcit de dades i an\u00e8cdotes d\u2019autors, altres agents i de la ind\u00fastria liter\u00e0ria majorment estatunidenca, al llibre s\u2019expliquen fen\u00f2mens que en un m\u00f3n tan accelerat com l\u2019actual podr\u00edem considerar ja obsolets.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Per\u00f2 l\u2019estudi no ha estat exempt de controv\u00e8rsia i moltes inc\u00f2gnites. Els autors manifesten que han rebut cr\u00edtiques per\u00a0no oferir dades detallades ni mostrar de forma convincent com funciona exactament l\u2019algorisme. Deu ser un secret molt ben guardat, i en aquesta publicaci\u00f3 tampoc el desvetllen. Tot i que pot semblar que hi ha una f\u00f3rmula (l\u2019algorisme mostra que hi ha certs par\u00e0metres comuns) amb la qual qualsevol persona podria escriure una novel\u00b7la que esdevingu\u00e9s <em>best-seller,<\/em> la realitat \u00e9s que l\u2019\u00e8xit comercial tamb\u00e9 pot ser fortu\u00eft i allunyar-se dels estereotips. \u00c9s per aix\u00f2 que el \u00abbestseller\u00f2metre\u00bb pot semblar una eina enfocada a la ind\u00fastria editorial amb un clar objectiu comercial i no pas un recurs aplicable a l\u2019art d\u2019escriure hist\u00f2ries, on la creativitat humana ha de continuar tenint un paper central i irreempla\u00e7able.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aquest assaig va dirigit a escriptors, editors i apassionats de la lectura que busquin comprendre millor&nbsp;els mecanismes que poden influir en l\u2019\u00e8xit d\u2019una novel\u00b7la en el mercat global.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.linkedin.com\/in\/cristina-guzm%C3%A1n-luna-28775249\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cristina Guzm\u00e1n Luna<\/a>&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Graduada en <a href=\"https:\/\/web.ub.edu\/ca\/web\/facultat-informacio-mitjans-audiovisuals\" target=\"_blank\" rel=\"noreferrer noopener\">Informaci\u00f3 i Documentaci\u00f3<\/a> (UB)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Archer, Jodie; Jockers, Matthew L. C\u00f3digo bestseller. C\u00f3rdoba: Berenice, 2024. 245 p. (Ensayo). ISBN 978-84-10356-11-5&#8230;.<\/p>\n","protected":false},"author":4,"featured_media":5428,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1400],"tags":[],"class_list":["post-5425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressenyes"],"acf":[],"taxonomy_info":{"category":[{"value":1400,"label":"Ressenyes"}]},"featured_image_src_large":["https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2026\/03\/coberta_codigo-bestseller-668x1024.webp",668,1024,true],"author_info":{"display_name":"Marta Roig","author_link":"https:\/\/fima.ub.edu\/edl\/author\/martaroig\/"},"comment_info":0,"category_info":[{"term_id":1400,"name":"Ressenyes","slug":"ressenyes","term_group":0,"term_taxonomy_id":1400,"taxonomy":"category","description":"","parent":0,"count":1329,"filter":"raw","cat_ID":1400,"category_count":1329,"category_description":"","cat_name":"Ressenyes","category_nicename":"ressenyes","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/5425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=5425"}],"version-history":[{"count":2,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/5425\/revisions"}],"predecessor-version":[{"id":5454,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/5425\/revisions\/5454"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media\/5428"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=5425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=5425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=5425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}