{"id":652,"date":"2024-06-19T08:09:56","date_gmt":"2024-06-19T06:09:56","guid":{"rendered":"https:\/\/ub.mmkt.dev\/defensa-dels-treballs-finals-de-la-desena-promocio\/"},"modified":"2026-03-04T14:15:04","modified_gmt":"2026-03-04T13:15:04","slug":"defensa-dels-treballs-finals-de-la-desena-promocio","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/defensa-dels-treballs-finals-de-la-desena-promocio\/","title":{"rendered":"Defensa dels treballs finals de la desena promoci\u00f3"},"content":{"rendered":"

\"\"<\/a>El passat 17 de juny de 2024 va tenir lloc la sessi\u00f3 de defensa dels treballs finals del diploma de postgrau en Llibreria en la seva desena edici\u00f3, corresponent al curs 2023-2024. En aquesta ocasi\u00f3, van arribar al final de la formaci\u00f3 un total de 19 estudiants que, per grups, van anar presentant els seus projectes.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

<\/p>\n

Aquest treball, que consisteix a plantejar un pla de m\u00e0rqueting amb un apunt de negoci en el m\u00f3n de la llibreria, incorpora els continguts del conjunt del curs de postgrau. Algunes vegades respon a projectes reals, mentre que d\u2019altres s\u00f3n nom\u00e9s exercicis te\u00f2rics. La base del treball \u00e9s el m\u00f2dul de M\u00e0rqueting del postgrau, si b\u00e9 s\u2019incorporen coneixements d\u2019altres mat\u00e8ries del curs, en especial de finan\u00e7ament i comptabilitat.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00abLa Bona Vida\u00bb (Irene Pons, Gabriela Treutel, Oriol Serra i Kimberly Sanabria). Respon a un projecte real que prendr\u00e0 vida a Barcelona, al darrer trimestre de 2024.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00ab451<\/span><\/span>\u00b0<\/span><\/span> Masnou\u00bb (\u00d2scar Lacarta, Joan Navarrete, Llu\u00eds Planellas, Adri\u00e0 Subirana) \u00e9s tamb\u00e9 un projecte real, ja en funcionament, d\u2019una llibreria nova al Masnou, Maresme.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00abLa Madriguera\u00bb (Noem\u00ed Arjona, Ivet Prat, Andrea Rojo) \u00e9s el nom d\u2019un projecte que vol tirar-se endavant al Pa\u00eds Basc, a c\u00e0rrec d\u2019una alumna que ha vingut d\u2019aquelles terres a realitzar el postgrau.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00abBambro\u2019s\u00bb (Isabel Arnijas, Yolanda D\u00edaz, Josu\u00e8 Gibanel, Anna Heras i Patricia L\u00f3pez). Tamb\u00e9 vol portar-se a la realitat: es tracta d\u2019una extensi\u00f3 d\u2019una llibreria ja existent a Terrassa dedicada al p\u00fablic juvenil.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00abReinvenci\u00f3 d\u2019una llibreria a prop del mar\u00bb (N\u00faria Pujol\u00e0s). Vol ser un projecte de creaci\u00f3 a mitj\u00e0 termini d\u2019un negoci al Maresme. <\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

\u00abLa Ruderal\u00bb (Laura Lucas, Laura Mart\u00edn, Sarah Regener). Projecte hipot\u00e8tic, ubicat a l\u2019Alt Pened\u00e8s, amb una vocaci\u00f3 d\u2019oferta singular i de serveis a la comunitat. <\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/a><\/p>\n

El tribunal va ser presidit per Gemma Barrufet, secret\u00e0ria de la Junta del Gremi de Llibreters \u2013per delegaci\u00f3 del president\u2013, i en formaren part tamb\u00e9 David Bar\u00f3, responsable del m\u00f2dul de M\u00e0rqueting, i Llu\u00eds Agust\u00ed, director de l\u2019Escola. Al final de cada presentaci\u00f3, s\u2019establ\u00ed un di\u00e0leg entre els estudiants i els membres del tribunal, per aclarir o comentar algun aspecte dels projectes. En una jornada posterior, cada treball ser\u00e0 comentat particularment i rebr\u00e0 la qualificaci\u00f3 definitiva. Els treballs seran consultables en un futur a la biblioteca de la Facultat, si compten amb el vistiplau dels seus creadors.<\/span><\/span><\/span><\/span><\/span><\/p>\n

\"\"<\/p>\n

Amb aquest acte acad\u00e8mic es tanca oficialment la desena promoci\u00f3 del diploma de postgrau en Llibreria, que ha comptat en aquesta ocasi\u00f3 amb tres llibreteres que ja treballaven; quatre alumnes m\u00e9s han estat contractades durant el curs; una ha obert la seva pr\u00f2pia llibreria, i tres alumnes tenen plans ferms d\u2019obrir-ne una de pr\u00f2pia. Des del 2012, quan va comen\u00e7ar aquest projecte, s\u2019han format en els rudiments professionals de la gesti\u00f3 de la llibreria m\u00e9s de 220 persones, i els seus diplomats han obert, per ara, un total de 26 llibreries, de les quals nom\u00e9s quatre han hagut de tancar.<\/span><\/span><\/span><\/span><\/span><\/p>\n

El proper curs 2024-25 es programar\u00e0 una nova edici\u00f3 de la formaci\u00f3 adre\u00e7ada a llibreters en exercici, el t\u00edtol d\u2019expert en Gesti\u00f3 de Llibreria<\/a>. Al setembre s\u2019obrir\u00e0 el per\u00edode de preinscripci\u00f3.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El passat 17 de juny de 2024 va tenir lloc la sessi\u00f3 de defensa 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