{"id":675,"date":"2021-09-15T08:45:31","date_gmt":"2021-09-15T06:45:31","guid":{"rendered":"https:\/\/ub.mmkt.dev\/inauguracio-de-la-9a-edicio-del-postgrau-de-llibreria\/"},"modified":"2026-03-04T14:15:37","modified_gmt":"2026-03-04T13:15:37","slug":"inauguracio-de-la-9a-edicio-del-postgrau-de-llibreria","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/inauguracio-de-la-9a-edicio-del-postgrau-de-llibreria\/","title":{"rendered":"Inauguraci\u00f3 de la 9a edici\u00f3 del postgrau de Llibreria"},"content":{"rendered":"

\"\"<\/a>Despr\u00e9s d\u2019un any d\u2019aturada obligada per la pand\u00e8mia de la COVID-19, el passat 13 de setembre de 2021 vam poder tornar a celebrar la inauguraci\u00f3 d\u2019un nou curs de l\u2019Escola de Llibreria<\/a>. En el marc de la Setmana del Llibre en Catal\u00e0<\/a>, com s\u2019ha vingut fent en les darreres edicions, estudiants, professors i p\u00fablic interessat en general es reun\u00ed per posar el punt de partida del nov\u00e8 curs d\u2019aquesta formaci\u00f3 especialitzada.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Despr\u00e9s de les paraules inicials del deg\u00e0 de la Facultat (Miquel T\u00e9rmens), el director de l\u2019\u00c0rea del Llibre de l\u2019ICEC (Institut Catal\u00e0 de les Empreses Culturals, Joaquim Bejarano) i la presidenta del Gremi de Llibreters de Catalunya (Maria Carme Ferrer), es pass\u00e0 a l\u2019acte central de la sessi\u00f3, que consist\u00ed en una conversa entre dos escriptors i assagistes, enamorats de les llibreries: Jorge Carri\u00f3n i Gen\u00eds Sinca.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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T\u00e9rmens, Bejarano i Ferrer van coincidir a elogiar l\u2019entesa i el treball gener\u00f3s entre institucions, m\u00e9s enll\u00e0 de les persones, que ha afavorit que l\u2019Escola de Llibreria arribi al seu des\u00e8 aniversari l\u2019any 2022 plena de bons resultats: llibreters en actiu ben preparats i noves llibreries modernes i emprenedores, i actives, i tamb\u00e9 amb projectes de futur.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n
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El tema proposat per a la conversa entre Carri\u00f3n i Sinca era \u00abEl futur de la lectura, el llibre i les llibreries\u00bb, i es va desenvolupar amb l\u2019aportaci\u00f3 d\u2019idees ben interessants. Carri\u00f3n va comen\u00e7ar amb notes optimistes: si b\u00e9 la tecnologia promet avan\u00e7aments molt potents en el futur immediat, no \u00e9s menys cert que es percep com a molt necess\u00e0ria la presencialitat i el contacte hum\u00e0 entre les persones, que proporcionen les llibreries. Si observem el goig que experimenten els nens amb el contacte amb els llibres, hem de creure que aquestes emocions romandran en els adults del futur que s\u00f3n. <\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n
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Sinca confess\u00e0 ser un addicte a les llibreries, que havia arribat a passar-se moltes hores en algunes de Manresa i Barcelona, i que ha de controlar-se per no deixar la cartera buida quan entra en una. Va descriure el llibre impr\u00e8s com el dispositiu de la tecnologia perfecta: no es trenca si cau a terra, no es descarrega, no necessita connexi\u00f3 a la xarxa. Molt m\u00e9s perdurable que qualsevol dispositiu electr\u00f2nic.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\n\n\n
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Carri\u00f3n conclogu\u00e9 que durant la pand\u00e8mia moltes llibreries han fet un salt endavant per posar-se al dia. I \u00e9s curi\u00f3s observar com a tot Europa s\u2019han obert molts nous establiments durant aquest per\u00edode. Moltes d\u2019aquestes noves llibreries destaquen per quatre trets: la seva bellesa (afavorida per la m\u00fasica d\u2019ambient, la il\u00b7luminaci\u00f3, les olors…), la seva simpatia (propiciada pel personal atent a les necessitats dels clients), la bona comunicaci\u00f3 (amb editorials, altres llibreters i agents locals) i la seva digitalitzaci\u00f3 (hem d\u2019aprendre de les grans companyies estrat\u00e8gies de penetraci\u00f3 i de fidelitzaci\u00f3).<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Avui dimecres comencen ja les classes presencials de l\u2019Escola, amb una nova fornada d\u2019estudiants que, animats, encaren el futur de la formaci\u00f3 amb il\u00b7lusi\u00f3 i optimisme.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Fotografies: Marcel Albet<\/a><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Despr\u00e9s d\u2019un any d\u2019aturada obligada per la pand\u00e8mia de la COVID-19, el passat 13 de…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[930,1007,1316],"class_list":["post-675","post","type-post","status-publish","format-standard","hentry","category-articles","tag-escola-de-llibreria","tag-inauguracio","tag-setmana-del-llibre-en-catala"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":930,"label":"Escola de Llibreria"},{"value":1007,"label":"inauguraci\u00f3"},{"value":1316,"label":"Setmana del Llibre en Catal\u00e0"}]},"featured_image_src_large":false,"author_info":{"display_name":"Escola de Llibreria","author_link":"https:\/\/fima.ub.edu\/edl\/author\/agusti\/"},"comment_info":0,"category_info":[{"term_id":148,"name":"Articles","slug":"articles","term_group":0,"term_taxonomy_id":148,"taxonomy":"category","description":"","parent":0,"count":314,"filter":"raw","cat_ID":148,"category_count":314,"category_description":"","cat_name":"Articles","category_nicename":"articles","category_parent":0}],"tag_info":[{"term_id":930,"name":"Escola de Llibreria","slug":"escola-de-llibreria","term_group":0,"term_taxonomy_id":930,"taxonomy":"post_tag","description":"","parent":0,"count":79,"filter":"raw"},{"term_id":1007,"name":"inauguraci\u00f3","slug":"inauguracio","term_group":0,"term_taxonomy_id":1007,"taxonomy":"post_tag","description":"","parent":0,"count":35,"filter":"raw"},{"term_id":1316,"name":"Setmana del Llibre en Catal\u00e0","slug":"setmana-del-llibre-en-catala","term_group":0,"term_taxonomy_id":1316,"taxonomy":"post_tag","description":"","parent":0,"count":9,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=675"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/675\/revisions"}],"predecessor-version":[{"id":986,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/675\/revisions\/986"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}