{"id":710,"date":"2019-06-05T09:00:54","date_gmt":"2019-06-05T07:00:54","guid":{"rendered":"https:\/\/ub.mmkt.dev\/la-llama-art-books-jokes-la-primera-llibreria-del-mon-especialitzada-en-humor-i-no-es-broma\/"},"modified":"2026-03-04T14:16:01","modified_gmt":"2026-03-04T13:16:01","slug":"la-llama-art-books-jokes-la-primera-llibreria-del-mon-especialitzada-en-humor-i-no-es-broma","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/la-llama-art-books-jokes-la-primera-llibreria-del-mon-especialitzada-en-humor-i-no-es-broma\/","title":{"rendered":"La Llama, Art, Books &#038; Jokes. La primera llibreria del m\u00f3n especialitzada en humor, i no \u00e9s broma"},"content":{"rendered":"<p class=\"rtejustify\"><span style=\"font-size:14px;\"><a href=\"https:\/\/lallamastore.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2019\/la_llama\/logo_la_llama.jpg\" style=\"width: 175px; height: 175px; margin-left: 10px; margin-right: 10px; border-width: 0px; border-style: solid; float: left;\" \/><\/a>Abigail L. Enrech (Lleida, 1982) funda <a href=\"https:\/\/lallamastore.com\/\" target=\"_blank\">La Llama<\/a> el novembre de 2017, una <em>concept store<\/em>, una hibridaci\u00f3 d\u2019objectes, llibres i exposicions que t\u00e9 l\u2019humor com a <em>leitmotiv<\/em>. Conscient que hi havia un n\u00ednxol de mercat per explorar, l\u2019humor \u2012cap llibreria de les grans de Barcelona t\u00e9 una secci\u00f3 dedicada a aquesta mat\u00e8ria\u2012, va decidir tirar endavant el projecte. Sost\u00e9 que La Llama fins ara \u00e9s la primera i \u00fanica llibreria del planeta especialitzada en humor.<\/span><\/p>\n<p><!--break--><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Al principi, els objectes ocupaven la major part de la botiga; a poc a poc, en funci\u00f3 de la demanda, els llibres van guanyant terreny. Actualment t\u00e9 un fons important, 1386 t\u00edtols en cat\u00e0leg. Estan agrupats per temes: llibres d\u2019humor, humor gr\u00e0fic, narrativa, no-ficci\u00f3, assaig, teoria de l\u2019humor, llibres d\u2019art i fotografia, mem\u00f2ries i biografies, atles i bestiaris, infantil i juvenil i llibres en angl\u00e8s. El cat\u00e0leg en l\u00ednia cont\u00e9 la coberta dels llibres, una breu ressenya del tema i una nota biogr\u00e0fica dels autors. Es troba a faltar m\u00e9s informaci\u00f3 bibliogr\u00e0fica: editorial, lloc, nombre de p\u00e0gines, data de publicaci\u00f3.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2019\/la_llama\/interior.JPG\" style=\"width: 450px; height: 300px;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Els criteris de selecci\u00f3 del que \u00e9s humor s\u00f3n generosos i flexibles. Podem trobar <em>La metamorfosi<\/em> de Kafka, passant pel <em>Lloro de Flaubert<\/em> de Barnes, fins arribar a <em>A m\u00ed no me callan<\/em> d\u2019en Rubianes. \u00c9s remarcable el fons de llibre d\u2019importaci\u00f3, especialment el de l\u2019\u00e0mbit anglosax\u00f3.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">La Llama \u00e9s tamb\u00e9 i sobretot una galeria d\u2019art, l\u2019Abigail t\u00e9 una llarga experi\u00e8ncia en aquest sector. La Llama Gallery ocupa un espai de 60 metres quadrats a la part posterior de la llibreria. Des de la inauguraci\u00f3, han organitzat dotze exposicions; les obres exposades s\u00f3n a la venda. El tema continua sent l\u2019humor en diferents vessants, ironia, l\u2019absurd, la caricatura i en diferents procediments, dibuix, pintura, fotografia, gravat, escultura, il\u00b7lustraci\u00f3, conceptual. L\u2019exposici\u00f3 actual presenta els dibuixos originals d\u2019Elenio Pico que formen part del llibre <em>Los 154 haikus de Shakespeare <\/em>(Barcelona: La Fuga, 2018) amb text d\u2019Andr\u00e9s Ehrenhaus.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2019\/la_llama\/interior_1.JPG\" style=\"width: 450px; height: 300px;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">La llibreria organitza unes quantes activitats. A m\u00e9s d\u2019un bon nombre de presentacions de llibres, de tant en tant s\u2019ofereixen espectacles de petit format. Els tallers, cursos i xerrades s\u00f3n part de la programaci\u00f3 habitual. Els propers 7 i 14 de juny de 2019 Andr\u00e9s Fajngold, un dels c\u00f2mics m\u00e9s reputats de l\u2019actual escena de Barcelona, presenta \u00abEl t\u00edpico Argentino\u00bb un espectacle en format <em>stand-up<\/em> on el c\u00f2mic a peu dret interactua i dialoga directament amb el p\u00fablic.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">La llibretera i propiet\u00e0ria \u00e9s la mateixa Abigail, que compta amb l\u2019assessorament de Kike Garc\u00eda (Santa Coloma de Gramenet, 1981), un dels pares fundadors d\u2019<em>El mundo today, <\/em>el fam\u00f3s i pol\u00e8mic diari sat\u00edric en format digital, actualment el m\u00e9s rellevant de l\u2019Estat espanyol, poca broma. La Llama \u00e9s la botiga oficial dels llibres i marxandatge del diari. Precisament acaben de publicar la 198a edici\u00f3 de <em>Historia: el libro <\/em>(Barcelona: El Mundo Today, 2018) una interessant i documentada hist\u00f2ria de la humanitat.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2019\/la_llama\/llibreters.JPG\" style=\"width: 450px; height: 300px;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Perqu\u00e8 el nom? Monty Python; els recorden? Per qu\u00e8 a un dels seus espectacles, <em>Flying circus,<\/em> en concret del 1969, parlaven d\u2019un animal fant\u00e0stic, la llama. Deien que en cas de ser vist calia cridar \u00ab\u00a1Cuidado, hay llamas!\u00bb (aix\u00ed, en castell\u00e0). El logo de la llibreria mostra una simp\u00e0tica llama i al fons del dibuix s\u2019hi veu una flama (\u00abllama\u00bb, en castell\u00e0). \u00c9s un bonic disseny de Cristina Daura; actualment les seves il\u00b7lustracions es publiquen a <em>The New York Times <\/em>i <em>The New Yorker, <\/em>entre d\u2019altres mitjans.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">La Llama, a m\u00e9s de llibres, ven tota mena de coses per fer riure, material de papereria, joguets, samarretes i roba, bromes cl\u00e0ssiques, <em>gadgets<\/em> absurdament grans o que fan soroll.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2019\/la_llama\/entrada.JPG\" style=\"width: 450px; height: 550px;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Vagin, preguntin, mirin i comprin, l\u2019Abigail els ben assessorar\u00e0, en sortiran m\u00e9s contents.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Text i fotografies <a href=\"http:\/\/marcelalbet.blogspot.com\/\" target=\"_blank\">Marcel Albet Guinart<\/a>&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abigail L. Enrech (Lleida, 1982) funda La Llama el novembre de 2017, una concept store,&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[731,780,1044,1128],"class_list":["post-710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-abigail-l-enrech","tag-barcelona","tag-kike-garcia","tag-llibreries-especialitzades"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":731,"label":"Abigail L. 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