{"id":742,"date":"2017-06-16T08:16:06","date_gmt":"2017-06-16T06:16:06","guid":{"rendered":"https:\/\/ub.mmkt.dev\/defensa-dels-treballs-finals-de-curs\/"},"modified":"2026-03-04T14:16:25","modified_gmt":"2026-03-04T13:16:25","slug":"defensa-dels-treballs-finals-de-curs","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/defensa-dels-treballs-finals-de-curs\/","title":{"rendered":"Defensa dels treballs finals de curs"},"content":{"rendered":"<p class=\"rtejustify\"><span style=\"font-size:14px;\"><a href=\"http:\/\/www.ub.edu\/biblio\/edl\" target=\"_blank\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2017\/defensa_treballs_cinquena\/cinquena_edicio.png\" style=\"width: 150px; height: 149px; border-width: 0px; border-style: solid; margin-left: 5px; margin-right: 5px; float: left;\" \/><\/a>Dimecres passat va tenir lloc, com cada <a href=\"\/edl\/ca\/final-de-curs-de-la-4a-promocio-amb-la-defensa-dels-treballs\" target=\"_blank\">any<\/a>, la sessi\u00f3 p\u00fablica en qu\u00e8 els estudiants de la cinquena promoci\u00f3 de l\u2019Escola de Llibreria van defensar els seus projectes finals del postgrau. Aquest treball ocupa intensivament unes quantes setmanes dels estudiants, que han de compaginar amb la realitzaci\u00f3 de les pr\u00e0ctiques obligat\u00f2ries en llibreries (100 hores) que estan acabant de portar a terme aquests dies.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">El treball final es planteja des de la perspectiva del m\u00e0rqueting, per\u00f2 ha d\u2019integrar el conjunt dels coneixements adquirits al llarg del curs i els han d\u2019aplicar a la realitzaci\u00f3 d\u2019un projecte viable de negoci, producte o servei nous (o de rellan\u00e7ament d\u2019algun ja existent). S\u2019ha de realitzar per grups i implica un estudi seri\u00f3s de mercat d\u2019on s\u2019ha de portar a terme la innovaci\u00f3.<\/span><\/p>\n<p><!--break--><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Enguany van ser quatre els projectes presentats, i en aquest ordre:<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>La Inexplicable<\/strong>, treball que respon a un projecte real de nova llibreria a Barcelona, amb una implicaci\u00f3 molt forta en el teixit associatiu i ciutad\u00e0 del barri on s\u2019implementar\u00e0. N\u2019han estat responsables Gloria Arquillo, Marta Gil, Anun Jim\u00e9nez, Mar\u00eda Olivera i Maria Sales.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Els Quatre Vents<\/strong>, idea de festival cultural portat endavant per un grup de llibreries escampades pel territori per dinamitzar la pres\u00e8ncia del llibre a la vida quotidiana de la gent. Ho han desenvolupat Xevi Cortacans, Mar Ferrer, Ester Galindo, Gema Monlle\u00f3 i Carlota Soc\u00edas.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2017\/defensa_treballs_cinquena\/quatre_vents.png\" style=\"width: 450px; height: 301px; border-width: 0px; border-style: solid;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>EventBooks<\/strong>, una empresa de serveis per a llibreries, desenvolupada per Cristian Carre\u00f1o, Magdalena Gual, Patricia Luz\u00f3n i Abigail Paretas.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2017\/defensa_treballs_cinquena\/event_books.png\" style=\"width: 450px; height: 301px; border-width: 0px; border-style: solid;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>L\u2019Exc\u00e8ntrica<\/strong>, projecte de llibreria localitzada a Barcelona amb la voluntat de compartir experi\u00e8ncies lectores al voltant d\u2019activitats diverses i d\u2019un bar, en horaris nocturns. En s\u00f3n autors N\u00faria C\u00e1rcamo, Eduard Felip, Zeneida Heras, Diego Ruiz i M\u00edriam Sell\u00e9s.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">El tribunal que va escoltar i valorar els treballs va estar format per Antoni Daura, president del Gremi de Llibreters de Catalunya, David Bar\u00f3, professor principal del m\u00f2dul de M\u00e0rqueting del postgrau, i Llu\u00eds Agust\u00ed, director de l\u2019Escola de Llibreria. Al final de cada intervenci\u00f3, els estudiants van haver d\u2019atendre preguntes del tribunal i de la resta de companys del curs. La qualificaci\u00f3 final els ser\u00e0 comunicada en els propers dies.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2017\/defensa_treballs_cinquena\/jurat.png\" style=\"width: 450px; height: 301px; border-width: 0px; border-style: solid;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">L\u2019Escola de Llibreria continua el seu recorregut habitual. Ja s\u2019estan rebent les candidatures que conformaran l\u2019alumnat de la <a href=\"http:\/\/www.ub.edu\/biblio\/diploma-de-postgrau-de-llibreria\/preinscripcio-i-admissio-al-diploma-de-postgrau-de-llibreria-per-al-curs-2017-18.html\" target=\"_blank\">sisena promoci\u00f3<\/a>. El suport del Departament de Cultura mitjan\u00e7ant l\u2019ICEC (Institut Catal\u00e0 de les Empreses Culturals) facilita l\u2019organitzaci\u00f3 d\u2019aquest postgrau, \u00fanic a l\u2019Estat espanyol.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Com \u00e9s costum, en el marc de la <a href=\"http:\/\/www.lasetmana.cat\/\" target=\"_blank\">Setmana del Llibre en Catal\u00e0<\/a> que tindr\u00e0 lloc el proper mes de setembre, tindr\u00e0 lloc la inauguraci\u00f3 oficial de la propera edici\u00f3, amb una confer\u00e8ncia inaugural, la benvinguda dels nous estudiants i el lliurament del diploma als estudiants del curs que ara acaba que hagin superat el postgrau. Aquesta sessi\u00f3 \u00e9s oberta al p\u00fablic en general i est\u00e0 prevista \u2013si no hi ha canvis de darrera hora\u2013 pel 13 de setembre, a la tarda.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dimecres passat va tenir lloc, com cada any, la sessi\u00f3 p\u00fablica en qu\u00e8 els estudiants&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[840,880,930,1356],"class_list":["post-742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-cinquena-edicio","tag-defensa-treballs","tag-escola-de-llibreria","tag-treballs-finals"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":840,"label":"cinquena edici\u00f3"},{"value":880,"label":"defensa treballs"},{"value":930,"label":"Escola de Llibreria"},{"value":1356,"label":"treballs finals"}]},"featured_image_src_large":["https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2017\/06\/cinquena_edicio.png",307,304,false],"author_info":{"display_name":"Escola de Llibreria","author_link":"https:\/\/fima.ub.edu\/edl\/author\/agusti\/"},"comment_info":0,"category_info":[{"term_id":148,"name":"Articles","slug":"articles","term_group":0,"term_taxonomy_id":148,"taxonomy":"category","description":"","parent":0,"count":314,"filter":"raw","cat_ID":148,"category_count":314,"category_description":"","cat_name":"Articles","category_nicename":"articles","category_parent":0}],"tag_info":[{"term_id":840,"name":"cinquena edici\u00f3","slug":"cinquena-edicio","term_group":0,"term_taxonomy_id":840,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":880,"name":"defensa treballs","slug":"defensa-treballs","term_group":0,"term_taxonomy_id":880,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"},{"term_id":930,"name":"Escola de Llibreria","slug":"escola-de-llibreria","term_group":0,"term_taxonomy_id":930,"taxonomy":"post_tag","description":"","parent":0,"count":79,"filter":"raw"},{"term_id":1356,"name":"treballs finals","slug":"treballs-finals","term_group":0,"term_taxonomy_id":1356,"taxonomy":"post_tag","description":"","parent":0,"count":6,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=742"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":1052,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/742\/revisions\/1052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media\/1486"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}