{"id":749,"date":"2017-02-28T09:10:28","date_gmt":"2017-02-28T08:10:28","guid":{"rendered":"https:\/\/ub.mmkt.dev\/el-sector-del-llibre-present-al-mobile-world-congress\/"},"modified":"2026-03-04T14:16:27","modified_gmt":"2026-03-04T13:16:27","slug":"el-sector-del-llibre-present-al-mobile-world-congress","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/el-sector-del-llibre-present-al-mobile-world-congress\/","title":{"rendered":"El sector del llibre, present al Mobile World Congress"},"content":{"rendered":"

\"\"<\/a>Des de fa m\u00e9s de deu anys, Barcelona es converteix per uns dies en la capital mundial de la ind\u00fastria de la telefonia m\u00f2bil. El Mobile World Congress est\u00e0 tenint lloc aquests dies (del 27 de febrer al 2 de mar\u00e7 de 2017) als dos recintes de la Fira de Barcelona, amb una participaci\u00f3 prevista de m\u00e9s de 100.000 visitants. Com tots els congressos professionals multitudinaris que tenen lloc a la ciutat, aquest certamen genera uns notables ingressos directes i indirectes, i sembla que el preu de l\u2019entrada (de 799 a 4.999 euros, segons les opcions) no espanta les persones involucrades en aquest sector.<\/span><\/p>\n

<\/p>\n

L\u2019objecte d\u2019aquesta fira va molt m\u00e9s enll\u00e0 de la telefonia. Amb els dispositius m\u00f2bils fem molt\u00edssimes coses, a m\u00e9s d\u2019enraonar-hi. \u00c9s per aix\u00f2 que de les 2.200 empreses que hi tenen una representaci\u00f3, una part tenen a veure amb la fabricaci\u00f3 dels aparells (bateries, antenes\u2026), per\u00f2 la majoria pertanyen a sectors molt diversos relacionats amb els continguts (salut, programaci\u00f3, educaci\u00f3, transports, rob\u00f2tica\u2026).<\/span><\/p>\n

Les empreses catalanes tamb\u00e9 hi s\u00f3n representades. Enguany, un total de 105 companyies del nostre pa\u00eds donen a con\u00e8ixer al m\u00f3n els seus productes i serveis. Entre aquestes, n\u2019hi ha unes quantes que tenen a veure directament amb el m\u00f3n del llibre.<\/span><\/p>\n

\"\"<\/a>Libelista \u00e9s la plataforma digital de venda de llibres en paper i llibres digitals impulsada pel Gremi de Llibreters de Catalunya en col\u00b7laboraci\u00f3 amb les llibreries.<\/span><\/p>\n

\"\"<\/a>Bebookness, un agregador de llibres electr\u00f2nics amb una plataforma pr\u00f2pia per a l\u2019autopublicaci\u00f3 de llibres digitals, m\u00e9s serveis afegits per a la traducci\u00f3 i l\u2019edici\u00f3 dels originals.<\/span><\/p>\n

\"\"<\/a>Cubusgames \u00e9s una empresa de l\u2019\u00e0mbit dels videojocs que promou uns productes que engrescaran els joves en la lectura tot combinant hist\u00f2ries de lladres i serenos amb jocs d\u2019ordinador.<\/span><\/p>\n

Digital Tangible \"\"<\/a>distribueix llibres electr\u00f2nics mitjan\u00e7ant unes targetes de desc\u00e0rrega, amb les marques Seebook i Nubart. S\u2019ha especialitzat en audioguies d\u2019exposicions o museus, per\u00f2 tamb\u00e9 ofereix altres continguts.<\/span><\/p>\n

\"\"<\/a>Tekstum Solutions \u00e9s una empresa emergent que proporciona informaci\u00f3 qualitativa en temps real d\u2019inter\u00e8s per a editors i distribu\u00efdors, basada en l\u2019an\u00e0lisi cient\u00edfica de dades massives i intel\u00b7lig\u00e8ncia artificial.<\/span><\/p>\n

No cal dir que d\u2019empreses de m\u00e9s enll\u00e0 de les nostres fronteres dedicades a aquests temes tamb\u00e9 n\u2019hi trobar\u00edem una gran quantitat. I, a m\u00e9s de les representacions empresarials, cal tenir en compte les sessions de presentacions de productes, taules rodones, pon\u00e8ncies\u2026<\/span><\/p>\n

Aix\u00ed, per avui dimarts al mat\u00ed est\u00e0 prevista la sessi\u00f3 \u00abSurviving in a mobile-only <\/span>marketplace: strategies of top marketers and publishers to connect with consumers\u00bb patrocinada per IAB i Dmexco. I, a la tarda, la sessi\u00f3 \u00abGlobal innovations in media & content: publishing and delivery\u00bb, amb la intervenci\u00f3 de representants de Deloitte, AOL, DIrECTV Latin America, El pa\u00eds, Google i The New York Times.<\/span><\/p>\n

Vegeu la relaci\u00f3 de totes les empreses catalanes presents al Mobile World Congress en aquest enlla\u00e7<\/a>. I informaci\u00f3 general sobre el certamen, en aquest lloc web<\/a>. <\/span><\/p>\n

Amadeu Pons<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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