{"id":768,"date":"2016-04-26T13:10:36","date_gmt":"2016-04-26T11:10:36","guid":{"rendered":"https:\/\/ub.mmkt.dev\/arts-i-oficis-llibreria\/"},"modified":"2026-03-04T14:16:34","modified_gmt":"2026-03-04T13:16:34","slug":"arts-i-oficis-llibreria","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/arts-i-oficis-llibreria\/","title":{"rendered":"Arts i oficis: llibreria"},"content":{"rendered":"<p><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/P0yyHlOXq9A\" width=\"560\"><\/iframe><\/p>\n<p class=\"rtejustify\"><span style=\"font-size: 14px;\">Dijous passat (21 d&#8217;abril de 2016), el programa <\/span><em style=\"font-size: 14px;\">Arts i oficis<\/em><span style=\"font-size: 14px;\"> del Canal 33, va estar dedicat a l&#8217;ofici de llibreter. L&#8217;emissi\u00f3, de 29 minuts de durada, es pot recuperar a <\/span><a href=\"http:\/\/www.ccma.cat\/tv3\/alacarta\/arts-i-oficis\/llibreria\/video\/5596311\/\" style=\"font-size: 14px;\" target=\"_blank\">TV3 a la carta<\/a><span style=\"font-size: 14px;\">. El programa, dirigit per Pere Roca, \u00e9s una producci\u00f3 de Focus Audiovisuals per a TV3. El contingut de cada episodi segueix un mateix patr\u00f3, i es basa en el testimoni de diferents protagonistes implicats en l&#8217;ofici que correspongui, sempre dins del m\u00f3n de la cultura.<\/span><\/p>\n<p><!--break--><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Per un cant\u00f3 hi intervenen responsables de la formaci\u00f3: en el nostre cas apareix Llu\u00eds Agust\u00ed, director de l&#8217;<a href=\"http:\/\/www.ub.edu\/biblio\/edl\" target=\"_blank\">Escola de Llibreria<\/a>, que explica les l\u00ednies mestres del postgrau, mentre es veuen imatges del desenvolupament d&#8217;una classe de l&#8217;Escola impartida per Amadeu Pons. Aix\u00ed mateix prenen la paraula un parell d&#8217;exalumnes de la primera promoci\u00f3 de l&#8217;Escola, que avui en dia ja s\u00f3n llibreters consolidats i expliquen la seva visi\u00f3 de l&#8217;ofici: en Xavier Vidal, creador i responsable de la llibreria <a href=\"http:\/\/www.nollegiu.cat\/\" target=\"_blank\">NoLlegiu<\/a>, al Poblenou, que recentment ha hagut de canviar de local perqu\u00e8 se li feia petita la botiga anterior, i Maria Mart\u00ed que, despr\u00e9s de fer les pr\u00e0ctiques obligat\u00f2ries del postgrau a la llibreria <a href=\"http:\/\/www.re-read.com\/\" target=\"_blank\">Re-Read<\/a> s&#8217;ha incorporat plenament en aquest projecte empresarial.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Un parell de professionals amb for\u00e7a anys de pr\u00e0ctica en el sector ofereixen una visi\u00f3 experimentada de l&#8217;ofici: Marta Ramoneda, de <a href=\"https:\/\/www.lacentral.com\/\" target=\"_blank\">La Central<\/a>, i Rosa Vi\u00f1allonga, de <a href=\"http:\/\/www.llibrerialagralla.cat\/\" target=\"_blank\">La Gralla<\/a>, a Granollers. Totes dues s\u00f3n llibreries de refer\u00e8ncia en el seu entorn, que porten molt de temps oferint un alt nivell de qualitat i de serveis. Tamb\u00e9 hi apareix Oriol Serrano, responsable de la distribu\u00efdora <a href=\"http:\/\/www.punxes.cat\/#\" target=\"_blank\">Les Punxes<\/a>, que explica el paper d&#8217;aquestes empreses intermedi\u00e0ries, imprescindibles entre les editorials i les llibreries per assegurar l&#8217;arribada dels llibres als punts de venda. Aix\u00ed mateix, <a href=\"http:\/\/www.bernat-ruiz.com\/\" target=\"_blank\">Bernat Ruiz Dom\u00e8nech<\/a>, com a expert en el sector editorial, d\u00f3na les claus de la situaci\u00f3 actual del sector davant de l&#8217;aparici\u00f3 de nous productes i h\u00e0bits de consum.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Com \u00e9s costum en aquest programa, hi ha una activitat l\u00fadica. En aquest cas, la Maria Mart\u00ed agrupa uns llibres determinats en tres categories: \u00abimprescindibles\u00bb, \u00abper a dies de pluja\u00bb i \u00abper anar al transport p\u00fablic\u00bb. Per acabar, escoltem l&#8217;opini\u00f3 de les diferents persones que intervenen sobre com ser\u00e0 la llibreria en el futur. &nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">La nostra impressi\u00f3 sobre el programa no pot ser m\u00e9s positiva, tant pel contingut com per la realitzaci\u00f3. Perqu\u00e8, sense amagar les dificultats existents actualment en el sector, com la producci\u00f3 actual tan gran de llibres i l&#8217;aparici\u00f3 del llibre electr\u00f2nic, que ve a incidir en aquest panorama, es posa de relleu el paper del llibreter com a animador cultural de proximitat, creador de&nbsp; comunitat i conseller personal en la tria de lectures, funcions que no poden ser eliminades en un univers tan ampli com \u00e9s el del llibre.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijous passat (21 d&#8217;abril de 2016), el programa Arts i oficis del Canal 33, va&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[766,817,930,1140,1362],"class_list":["post-768","post","type-post","status-publish","format-standard","hentry","category-articles","tag-arts-i-oficis","tag-canal-33","tag-escola-de-llibreria","tag-llibreters","tag-tv3"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":766,"label":"Arts 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