{"id":792,"date":"2015-10-22T13:10:14","date_gmt":"2015-10-22T11:10:14","guid":{"rendered":"https:\/\/ub.mmkt.dev\/llibreria-al-peu-de-la-lletra\/"},"modified":"2026-03-04T14:16:38","modified_gmt":"2026-03-04T13:16:38","slug":"llibreria-al-peu-de-la-lletra","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/llibreria-al-peu-de-la-lletra\/","title":{"rendered":"Llibreria Al Peu de la Lletra"},"content":{"rendered":"<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong><a href=\"https:\/\/www.facebook.com\/AL-PEU-DE-LA-LLETRA-446229995420675\/?ref=page_internal\" target=\"_blank\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/llibreria_alpeudelalletra\/logo.jpeg\" style=\"width: 150px; height: 147px; border-width: 0px; border-style: solid; float: left; margin-left: 2px; margin-right: 2px;\" \/><\/a>Al Peu de la Lletra&nbsp;<\/strong>\u00e9s una llibreria papereria que, des de l&#8217;any 1976, serveix llibres i altres productes al barri de l\u2019Esquerra de l\u2019Eixample de Barcelona, concretament al carrer Cal\u00e0bria 281. <strong>Joan Antoni P\u00e9rez Ferrer<\/strong> n&#8217;\u00e9s el gerent i responsable. Ens explicar\u00e0 una mica la seva experi\u00e8ncia com a llibreter.&nbsp;<\/span><\/p>\n<p><!--break--><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Des de quan es fa c\u00e0rrec d\u2018Al Peu de la Lletra?<\/strong><br \/>\n\tNo hi ha una data concreta. La llibreria la van fundar els meus pares l&#8217;any 1976, i jo hi vaig col\u00b7laborar des del primer dia. De mica en mica, per raons d&#8217;edat, em vaig anar fent c\u00e0rrec del negoci.<\/span><\/p>\n<p class=\"rtecenter\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/llibreria_alpeudelalletra\/entrada.jpg\" style=\"width: 450px; height: 338px; border-width: 0px; border-style: solid;\" \/><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Qu\u00e8 \u00e9s el que li va moure a encetar aquest repte?<\/strong><br \/>\n\tSempre m&#8217;ha agradat el m\u00f3n del llibre en totes les seves manifestacions.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Quin perfil de client teniu?<\/strong><br \/>\n\tClient de barri (Esquerra de l&#8217;Eixample). Persones que fa molts anys que passen o viuen, amb una mitjana d&#8217;edat, m\u00e9s o menys, alta.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Quins productes o serveis oferiu?<\/strong><br \/>\n\tLlibreria, papereria, revistes i objectes d&#8217;escriptori.<\/span><\/p>\n<p class=\"rtecenter\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/llibreria_alpeudelalletra\/interior.jpg\" style=\"width: 450px; height: 338px; border-width: 0px; border-style: solid;\" \/><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Com assumiu l\u2019era web?<\/strong><br \/>\n\tCom podem. Estem a les xarxes socials (<a href=\"https:\/\/www.facebook.com\/AL-PEU-DE-LA-LLETRA-446229995420675\/timeline\/\" target=\"_blank\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/alpeudelalletra\" target=\"_blank\">Twitter<\/a>&#8230;). Les noves tecnologies ajuden for\u00e7a en la recerca i a l\u2019hora d\u2019estar informats.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Quina opini\u00f3 teniu del \u00abfenomen\u00bb noves llibreries?<\/strong><br \/>\n\tUna opini\u00f3 molt favorable. Tant de bo tinguin una llarga vida.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>I els darrers tancaments de llibreries i de distribu\u00efdores hist\u00f2riques?<\/strong><br \/>\n\tUna gran tristor. Per\u00f2 ja sabem que res \u00e9s etern&#8230;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Com veu el futur del m\u00f3n llibreter?<\/strong><br \/>\n\tComplicat, per\u00f2 hi ha un segment de mercat, lectors de llibre en paper, que no abandonar\u00e0.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>I el futur dels llibres digitals sembla ser que s\u2019ha aturat?<\/strong><br \/>\n\tS&#8217;ha frenat, per\u00f2 mai ja s&#8217;aturar\u00e0. La pirateria fa molt de mal.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Quins tres llibres portaria a una illa deserta<\/strong><br \/>\n\tUn manual de superviv\u00e8ncia, <em>La B\u00edblia<\/em> (per rememorar contes de la infantesa) i, potser, l&#8217;obra d&#8217;Homer que encara no he llegit.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Darrer llibre llegit?<\/strong><br \/>\n\t<em>La filla estrangera<\/em> de Najat El Hachmi,&nbsp;<\/span><span style=\"font-size: 14px;\">Edicions 62, 2015.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>I la darrera revista?<\/strong><br \/>\n\tEn fullejo qualsevol mentre esmorzo.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Qu\u00e8 \u00e9s el millor de la seva feina?<\/strong><br \/>\n\tEstar entre llibres i estar en contacte amb els amants dels llibres.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong>Voldria afegir alguna cosa?<\/strong><br \/>\n\tDonar-vos les gr\u00e0cies per la vostra atenci\u00f3.<\/span><\/p>\n<p class=\"rtejustify\"><strong><span style=\"font-size:14px;\">Moltes gr\u00e0cies per atendre\u2019ns i molts \u00e8xits en els seus projectes.<\/span><\/strong><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Entrevista: nuara l\u00f3pez<br \/>\n\tFotografies: Joan-Antoni P\u00e9rez Ferrer<\/span><\/p>\n<p class=\"rtecenter\"><iframe loading=\"lazy\" allowfullscreen=\"\" frameborder=\"0\" height=\"350\" src=\"https:\/\/www.google.com\/maps\/embed?pb=!1m18!1m12!1m3!1d2993.3654681482017!2d2.141817315425799!3d41.38786887926414!2m3!1f0!2f0!3f0!3m2!1i1024!2i768!4f13.1!3m3!1m2!1s0x12a498789474d70f%3A0xa705b13244eafb45!2sCarrer+de+Cal%C3%A0bria%2C+281%2C+08029+Barcelona!5e0!3m2!1sca!2ses!4v1445320866727\" style=\"border:0\" width=\"450\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al Peu de la Lletra&nbsp;\u00e9s una llibreria papereria que, des de l&#8217;any 1976, serveix 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