{"id":814,"date":"2015-07-01T12:56:21","date_gmt":"2015-07-01T10:56:21","guid":{"rendered":"https:\/\/ub.mmkt.dev\/promocio-dels-llibres\/"},"modified":"2026-03-04T14:16:40","modified_gmt":"2026-03-04T13:16:40","slug":"promocio-dels-llibres","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/promocio-dels-llibres\/","title":{"rendered":"Promoci\u00f3 dels llibres"},"content":{"rendered":"<p class=\"rtejustify\"><span style=\"font-size:14px;\"><a href=\"https:\/\/pixabay.com\/es\/plan-de-\u00e9xito-estrategia-negocio-763855\/\" target=\"_blank\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/promocio_llibres\/plan-763855_640.jpg\" style=\"width: 200px; border-width: 0px; border-style: solid; float: left; margin: 0px 2px; height: 133px;\" \/><\/a>Mari\u00e0 Mar\u00edn, secretari t\u00e8cnic del <a href=\"http:\/\/www.gremidellibreters.cat\/\" target=\"_blank\">Gremi de Llibreters de Catalunya<\/a> i professor en el diploma de postgrau de l&#8217;<a href=\"http:\/\/www.ub.edu\/biblio\/edl\" target=\"_blank\">Escola de Llibreria<\/a> acaba de publicar una col\u00b7laboraci\u00f3 interessant en el blog Llibre digital del m\u00e0ster d\u2019Edici\u00f3 Digital de la UOC: \u00abFer veure els llibres\u00bb.<\/span><\/p>\n<p><!--break--><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">L&#8217;entrada tracta sobre la promoci\u00f3 i el foment del llibre i de la lectura en un context canviant, i les estrat\u00e8gies necess\u00e0ries entre autors, editors, llibreters i lectors. Com ell diu a la introducci\u00f3: \u00abEl context ha canviat, per tant, les llibreries \u2013de la m\u00e0 de tot el sector\u2013 tamb\u00e9 han de fer-ho; la revoluci\u00f3 digital cal prendre-la com un repte; les accions de promoci\u00f3 i de foment s\u00f3n m\u00e9s essencials que mai: no esperem la gent, anem-la a buscar\u00bb.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Si voleu llegir-la, cliqueu en l&#8217;enlla\u00e7:&nbsp;<\/span><a href=\"http:\/\/llibredigital.blogs.uoc.edu\/ca\/fer-veure-els-llibres\/\" target=\"_blank\"><span style=\"font-size: 14px;\">http:\/\/llibredigital.blogs.uoc.edu\/ca\/fer-veure-els-llibres\/<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mari\u00e0 Mar\u00edn, secretari t\u00e8cnic del Gremi de Llibreters de Catalunya i professor en el diploma&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[1123,1133,1161,1261],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-llibreries","tag-llibres","tag-maria-marin","tag-promocio"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":1123,"label":"llibreries"},{"value":1133,"label":"llibres"},{"value":1161,"label":"Mari\u00e0 Mar\u00edn"},{"value":1261,"label":"promoci\u00f3"}]},"featured_image_src_large":["https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2015\/07\/plan-763855_640.jpg",640,425,false],"author_info":{"display_name":"Escola de Llibreria","author_link":"https:\/\/fima.ub.edu\/edl\/author\/agusti\/"},"comment_info":0,"category_info":[{"term_id":148,"name":"Articles","slug":"articles","term_group":0,"term_taxonomy_id":148,"taxonomy":"category","description":"","parent":0,"count":314,"filter":"raw","cat_ID":148,"category_count":314,"category_description":"","cat_name":"Articles","category_nicename":"articles","category_parent":0}],"tag_info":[{"term_id":1123,"name":"llibreries","slug":"llibreries","term_group":0,"term_taxonomy_id":1123,"taxonomy":"post_tag","description":"","parent":0,"count":96,"filter":"raw"},{"term_id":1133,"name":"llibres","slug":"llibres","term_group":0,"term_taxonomy_id":1133,"taxonomy":"post_tag","description":"","parent":0,"count":1214,"filter":"raw"},{"term_id":1161,"name":"Mari\u00e0 Mar\u00edn","slug":"maria-marin","term_group":0,"term_taxonomy_id":1161,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":1261,"name":"promoci\u00f3","slug":"promocio","term_group":0,"term_taxonomy_id":1261,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":1122,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/814\/revisions\/1122"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media\/1366"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}