{"id":815,"date":"2015-06-18T09:22:51","date_gmt":"2015-06-18T07:22:51","guid":{"rendered":"https:\/\/ub.mmkt.dev\/defensa-dels-treballs-de-final-de-curs\/"},"modified":"2026-03-04T14:16:41","modified_gmt":"2026-03-04T13:16:41","slug":"defensa-dels-treballs-de-final-de-curs","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/defensa-dels-treballs-de-final-de-curs\/","title":{"rendered":"Defensa dels treballs de final de curs"},"content":{"rendered":"<p class=\"rtejustify\"><span style=\"font-size:14px;\"><a href=\"http:\/\/www.ub.edu\/biblio\/edl\" target=\"_blank\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/logos_EdL\/Logo%20escola%20de%20llib_2.jpg\" style=\"width: 200px; height: 78px; border-width: 0px; border-style: solid; float: left; margin-left: 2px; margin-right: 2px;\" \/><\/a>El passat dilluns, 15 de juny de 2015, va tenir lloc la sessi\u00f3 de presentaci\u00f3 i defensa dels treballs de final de curs de la tercera promoci\u00f3 del postgrau de Llibreria. L&#8217;acte es va desenvolupar amb la formalitat acostumada, a la Sala de Juntes de la Facultat de Biblioteconomia i Documentaci\u00f3 de la UB.<\/span><\/p>\n<p><!--break--><\/p>\n<p class=\"rtejustify\"><span style=\"font-size: 14px;\">Com \u00e9s sabut, una part important de l&#8217;avaluaci\u00f3 del diploma de postgrau es basa en aquest treball, que s&#8217;elabora en grup, i que consisteix en un projecte d&#8217;empresa basat en el m\u00e0rqueting. Es tracta d&#8217;elaborar un estudi i una planificaci\u00f3 complets de caire empresarial, que pot consistir en diferents sup\u00f2sits, per exemple, en el projecte d&#8217;una llibreria nova, en la promoci\u00f3 d&#8217;una de ja existent, o en la creaci\u00f3 d&#8217;un producte o servei dins d&#8217;una llibreria.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">El treball pot respondre a un projecte que es pensi portar efectivament a terme o no. El que es valora \u00e9s aconseguir demostrar la integraci\u00f3 i l&#8217;aplicaci\u00f3 dels continguts apresos durant tot el curs i, en especial, els del m\u00f2dul de M\u00e0rqueting.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">En aquesta ocasi\u00f3 es van presentar sis treballs, que responien a aquests t\u00edtols:<br \/>\n\t\u2022 Atenea, assessoria de i per a llibreters, per Gerard Almirall, Soledad S\u00e1nchez, Jordan S\u00e1nchez i Sandra Serrano.<br \/>\n\t\u2022 Entrellibres, Obrador Literari, per Joan Arribas, Fuensanta Garc\u00eda, Taide P\u00e9rez, Lara S\u00e1nchez i Ilaria Sansotta.<br \/>\n\t\u2022 Llibreria La Nova Fauna, per Margarita Flores, Gus Marcos, Vanessa Parre\u00f1o i Xavier Ros.<br \/>\n\t\u2022 Or\u00edgens, Llibreria-Taller, per D\u00fania Ense\u00f1at, Montse Garriga i Francina Navarro.<br \/>\n\t\u2022 Tempesta, per Beatriz Regueira, Meritxell Valladares, Michela Candotti, Emma Gr\u00e0cia i Arnau Duran.<br \/>\n\t\u2022 La Transversal, pla de m\u00e0rqueting per al rellan\u00e7ament d\u2019una llibreria, per Joan Ignasi Genesc\u00e0, Amadeu Isanta, Miquel Queralt i Carlos Trigueros.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">El tribunal va estar format per David Bar\u00f3 (professor, juntament amb Anna Ruiz, del m\u00f2dul de M\u00e0rqueting del curs) i per Llu\u00eds Agust\u00ed, director de l&#8217;Escola de Llibreria. Al final de cada presentaci\u00f3 es va obrir un interessant debat entre els assistents.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Un cop acabada la part acad\u00e8mica, una copa de cava va servir per cloure la sessi\u00f3 de manera distesa. Els treballs presentats es podran consultar aviat a la biblioteca de la Facultat.<\/span><\/p>\n<p class=\"rtecenter\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/treballs_finals\/collage_defensa.gif\" style=\"width: 450px; height: 254px; border-width: 1px; border-style: solid;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El passat dilluns, 15 de juny de 2015, va tenir lloc la sessi\u00f3 de presentaci\u00f3&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[870,880,930],"class_list":["post-815","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-curs-2014-2015","tag-defensa-treballs","tag-escola-de-llibreria"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":870,"label":"curs 2014-2015"},{"value":880,"label":"defensa treballs"},{"value":930,"label":"Escola de Llibreria"}]},"featured_image_src_large":["https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2015\/06\/logo20escola20de20llib_2.jpg",177,69,false],"author_info":{"display_name":"Escola de Llibreria","author_link":"https:\/\/fima.ub.edu\/edl\/author\/agusti\/"},"comment_info":0,"category_info":[{"term_id":148,"name":"Articles","slug":"articles","term_group":0,"term_taxonomy_id":148,"taxonomy":"category","description":"","parent":0,"count":314,"filter":"raw","cat_ID":148,"category_count":314,"category_description":"","cat_name":"Articles","category_nicename":"articles","category_parent":0}],"tag_info":[{"term_id":870,"name":"curs 2014-2015","slug":"curs-2014-2015","term_group":0,"term_taxonomy_id":870,"taxonomy":"post_tag","description":"","parent":0,"count":3,"filter":"raw"},{"term_id":880,"name":"defensa treballs","slug":"defensa-treballs","term_group":0,"term_taxonomy_id":880,"taxonomy":"post_tag","description":"","parent":0,"count":8,"filter":"raw"},{"term_id":930,"name":"Escola de Llibreria","slug":"escola-de-llibreria","term_group":0,"term_taxonomy_id":930,"taxonomy":"post_tag","description":"","parent":0,"count":79,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/815","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=815"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/815\/revisions"}],"predecessor-version":[{"id":1123,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/815\/revisions\/1123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media\/1367"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}