{"id":823,"date":"2015-04-23T09:50:21","date_gmt":"2015-04-23T07:50:21","guid":{"rendered":"https:\/\/ub.mmkt.dev\/los-andes-libros\/"},"modified":"2026-03-04T14:16:42","modified_gmt":"2026-03-04T13:16:42","slug":"los-andes-libros","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/los-andes-libros\/","title":{"rendered":"Los Andes Libros"},"content":{"rendered":"<p class=\"rtejustify\"><span style=\"font-size:14px;\"><strong><a href=\"http:\/\/www.andeslibros.com\/\" target=\"_blank\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/los_andes_entrevista\/marti_sala.jpg\" style=\"width: 175px; height: 224px; border-width: 0px; border-style: solid; float: left;\" \/>Los Andes Libros<\/a>&nbsp;<\/strong>\u00e9s una llibreria\/distribu\u00efdora que, des de l&#8217;any 1998, serveix llibre nacional i estranger a particulars, escoles, biblioteques i universitats. <strong>Mart\u00ed Sala<\/strong> n&#8217;\u00e9s el gerent i responsable. Ens explicar\u00e0 una mica la seva experi\u00e8ncia com a llibreter.&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Des de quan et fas c\u00e0rrec de Los Andes Libros?&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Me n\u2019ocupo des de fa m\u00e9s de vint anys. Primer va ser una empresa unipersonal, i al 1998 es va crear la S.L.&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Qu\u00e8 \u00e9s el que et va moure a encetar aquest repte?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Vinc d\u2019una fam\u00edlia d\u2019editors i sempre m\u2019ha interessat el m\u00f3n de l\u2019edici\u00f3 i del llibre. Jo no m\u2019he dedicat a editar, per\u00f2 s\u00ed a la distribuci\u00f3 i venda de llibres de totes les editorials. El repte sempre est\u00e0 a donar sortida a un m\u00e0xim de t\u00edtols que siguin d\u2019inter\u00e8s actual i que satisfacin les necessitats de coneixement i de curiositat dels lectors. L\u2019altre repte \u00e9s l\u2019econ\u00f2mic, cada cop m\u00e9s dif\u00edcil, que \u00e9s l\u2019obtenci\u00f3 d\u2019aquell m\u00ednim marge de negoci necessari per mantenir l\u2019activitat com a empresa.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Quin perfil de client t\u00e9 Los Andes?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">En no ser una llibreria oberta al p\u00fablic el nostre principal client s\u00f3n biblioteques i centres docents.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Quins serveis oferiu?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Facilitem l\u2019adquisici\u00f3 de qualsevol t\u00edtol vigent i disponible al mercat. Oferim confeccions bibliogr\u00e0fiques tem\u00e0tiques i servei de catalogaci\u00f3.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Com assumeix Los Andes l\u2019era web?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Estem presents amb un lloc web que actualitzem a diari. El comer\u00e7 electr\u00f2nic no \u00e9s, per\u00f2, el nostre fort. La venda de llibres per mitj\u00e0 de la nostra web es d\u00f3na en el cas de llibres exhaurits o descatalogats que nosaltres podem tenir en estoc. En no treballar el llibre electr\u00f2nic, l\u2019activitat comercial a la web \u00e9s minsa per\u00f2 \u00fatil per als nostres clients, que poden fer el seguiment de les seves comandes.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Qu\u00e8&nbsp;opines de l&#8217;actual \u00abfenomen\u00bb noves llibreries?&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">\u00c9s positiu que s\u2019obrin noves llibreries, tant si s\u00f3n f\u00edsiques o virtuals a Internet. Es d\u00f3na el fet que hi ha entitats o associacions dels temes m\u00e9s diversos que ofereixen llibres de tem\u00e0tica adient als seus interessos. Aquest teixit \u00e9s molt bo per a la difusi\u00f3 del llibre i nous continguts.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-I els darrers tancaments de llibreries i de distribu\u00efdores hist\u00f2riques?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">\u00c9s un fet lamentable que es despr\u00e8n dels nous h\u00e0bits de consum dels lectors. L\u2019objecte llibre no es valora com abans, i es deu a la compet\u00e8ncia dels continguts gratu\u00efts a la xarxa i a la greu pirateria. La pirateria i la gratu\u00eftat han desvalorat el producte.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/los_andes_entrevista\/prestatges.jpg\" style=\"width: 175px; height: 292px; border-width: 0px; border-style: solid; float: left;\" \/>-Com veus el futur del m\u00f3n llibreter?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">El llibre conviur\u00e0 amb els nous formats. El llibreter sempre estar\u00e0 lligat al llibre en paper, a l\u2019objecte f\u00edsic. No m\u2019imagino un llibreter sense paper. Podem imaginar la figura d\u2019un gestor o assessor cultural de continguts virtuals. Per\u00f2 aqu\u00ed ja es barregen tot tipus de formats on tamb\u00e9 hi seria l\u2019audiovisual. El llibreter seguir\u00e0 treballant mentre hi hagi llibres i lectors de llibre impr\u00e8s.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size: 14px;\">-I el futur dels llibres digitals sembla ser que s\u2019ha aturat?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">El llibre digital \u00e9s lleuger, f\u00e0cil per acumular continguts. Per\u00f2 com a eina de lectura \u00e9s per mi inconsistent, massa virtual. Crec que la percepci\u00f3 a trav\u00e9s de la mat\u00e8ria org\u00e0nica del paper i el volum d\u2019un llibre t\u00e9 una profunda afinitat amb la nostra constituci\u00f3 humana de cos i \u00e0nima. Potser per aix\u00f2 ens agrada llegir el llibre impr\u00e8s.<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Quin \u00e9s el darrer llibre llegit i quin el darrer comprat?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">El darrer llegit \u00e9s <em>El \u00faltimo encuentro <\/em>de S\u00e1ndor M\u00e1rai [Barcelona: Salamandra, 2012]. Els \u00faltims comprats s\u00f3n diversos t\u00edtols de Byung-Chul Han (<em>La sociedad de la transparencia<\/em> [Barcelona: Herder, 2013]<em>, En el enjambre<\/em> [Barcelona: Herder, 2014]<em>, La agon\u00eda<\/em> <em>del Eros<\/em> [Barcelona: Herder, 2014]), <em>En finir avec Eddy Bellegueule<\/em> d\u2019\u00c9douard Louis [Paris: Seuil, 2014]. En pr\u00e9stec <em>Aqu\u00ed empieza lo malo. <\/em>de Javier Mar\u00edas [Barcelona: Alfaguara, 2014].&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-I la darrera revista?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\"><em>The Newyorker.<\/em><\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Qu\u00e8 \u00e9s el millor de la teva feina?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Sens dubte la relaci\u00f3 amb el producte i la seva incid\u00e8ncia en el coneixement i la cultura, poder estar al dia veient quines s\u00f3n les novetats i seguir el m\u00f3n a trav\u00e9s del que es publica.&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">-Voldries afegir alguna cosa?<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">S\u00ed, diria que, perqu\u00e8 el llibre no perdi el valor que aporta a la societat, totes les persones que treballen a centres docents, biblioteques i institucions de gesti\u00f3 cultural han de fer prendre consci\u00e8ncia del seu valor i potenciar la seva protecci\u00f3 dels atacs que rep de la pirateria i del menyspreu d\u2019alguns professors, i en conseq\u00fc\u00e8ncia de molts estudiants (principalment universitaris), que prescindeixen de les bibliografies.&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Moltes gr\u00e0cies per atendre\u2019ns i molts \u00e8xits en els teus projectes.&nbsp;<\/span><\/p>\n<p class=\"rtejustify\"><span style=\"font-size:14px;\">Entrevista i fotografies: nuara l\u00f3pez<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Andes Libros&nbsp;\u00e9s una llibreria\/distribu\u00efdora que, des de l&#8217;any 1998, serveix llibre nacional i estranger&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[888,925,1123,1148],"class_list":["post-823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-distribuidores","tag-entrevistes","tag-llibreries","tag-los-andes-libros"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":888,"label":"distribu\u00efdores"},{"value":925,"label":"entrevistes"},{"value":1123,"label":"llibreries"},{"value":1148,"label":"Los 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