{"id":824,"date":"2015-04-16T12:06:19","date_gmt":"2015-04-16T10:06:19","guid":{"rendered":"https:\/\/ub.mmkt.dev\/jojos-llibres-la-nova-llibreria-de-nou-barris\/"},"modified":"2026-03-04T14:16:42","modified_gmt":"2026-03-04T13:16:42","slug":"jojos-llibres-la-nova-llibreria-de-nou-barris","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/jojos-llibres-la-nova-llibreria-de-nou-barris\/","title":{"rendered":"Jojos Llibres, la nova llibreria de Nou Barris"},"content":{"rendered":"<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><span style=\"font-size:14px;\"><span lang=\"CA\"><a href=\"https:\/\/www.facebook.com\/jojosllibres\" target=\"_blank\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/jojos_llibres\/jojo_logo.jpg\" style=\"width: 150px; height: 150px; border-width: 0px; border-style: solid; float: left;\" \/><\/a>El mar\u00e7 passat obria una nova, i gaireb\u00e9 \u00fanica llibreria en un districte de 170.000 habitants, <a href=\"http:\/\/jojosllibres.com\/\" target=\"_blank\">Jojos Llibres<\/a>. L&#8217;Oscar, el fundador, t\u00e9 molt clar el seu objectiu, fomentar la lectura, que tothom pugui tenir a casa seva els llibres que desitgen i a la vegada millorar l&#8217;entorn on la llibreria genera la seva activitat.<\/span><\/span><\/p>\n<p><!--break--><\/p>\n<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/jojos_llibres\/entrada.JPG\" style=\"width: 225px; height: 169px; border-width: 0px; border-style: solid; float: left;\" \/><\/p>\n<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><span style=\"font-size: 14px;\">\u00c9s un espai\u00f3s local que no ha necessitat reformes, ocupa dues plantes, una a peu de carrer de 60 metres quadrats i un soterrani de 90. \u00c9s una llibreria generalista, amb especial atenci\u00f3 a les microeditorials i les autoedicions. A m\u00e9s de novetats editorials, i aix\u00f2 la diferencia, t\u00e9 les seccions d&#8217;<\/span><i style=\"font-size: 14px;\">outlet<\/i><span style=\"font-size: 14px;\"> i llibre de segona m\u00e0. Al soterrani, a m\u00e9s d&#8217;aquestes dues seccions, hi ha la zona d&#8217;activitats infantils, una petita sala d&#8217;actes i un despatx. Els llibres estan ordenats sense diferenciar el catal\u00e0 del castell\u00e0 i les autoedicions comparteixen l&#8217;espai entre la resta de llibres nous.<\/span><\/p>\n<p class=\"Standard rtecenter\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/jojos_llibres\/sala.JPG\" style=\"width: 225px; height: 169px; border-width: 0px; border-style: solid;\" \/><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/jojos_llibres\/infantil.JPG\" style=\"width: 225px; height: 169px; border-width: 0px; border-style: solid;\" \/><\/p>\n<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><span style=\"font-size:14px;\">El funcionament de la secci\u00f3 de segona m\u00e0 \u00e9s el seg\u00fcent: tothom que vulgui donar llibres a canvi de res ho pot fer a Jojos. Aquesta secci\u00f3 s&#8217;alimenta de donacions altruistes; aquests llibres es venen a preus assequibles, entre un i tres euros, i la recaptaci\u00f3 es destina a les associacions de caire social del barri. Concretament aquest mes ho destinen a \u00ab<a href=\"http:\/\/9bacull.org\/\">9barris Acull<\/a>\u00bb i el proper, a un menjador social del districte. Segons l&#8217;Oscar, la secci\u00f3 de segona m\u00e0 \u00e9s una facilitat per a la compra de llibres de tots aquells que per raons econ\u00f2miques no hi poden accedir.<\/span><\/p>\n<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><span style=\"font-size:14px;\">Jojos \u00e9s atesa pel mateix Oscar Boada (Barcelona, 1973) i l&#8217;Esperanza Mej\u00edas (l&#8217;Hospitalet de Llobregat, 1987). L&#8217;Oscar ha estat comercial d&#8217;Edeb\u00e9 i Duomo Ediciones, ha cursat el m\u00e0ster d&#8217;Edici\u00f3 de la Universitat Pompeu Fabra, i el 2013 va fundar <a href=\"\/edl\/ca\/llibres-lliures-una-nova-llibreria\" target=\"_blank\">Llibres Lliures<\/a>. L&#8217;Esperanza ha cursat Magisteri, Psicologia de l&#8217;Educaci\u00f3 i actualment est\u00e0 preparant el doctorat sobre l&#8217;avaluaci\u00f3 dels aprenentatges. \u00c9s la coordinadora de Llibres Lliures i col\u00b7labora en un centre de serveis psicoeducacionals.<\/span><\/p>\n<p class=\"Standard rtecenter\"><img decoding=\"async\" class=\"drupal-import-img\" alt=\"\" src=\"https:\/\/fima.ub.edu\/edl\/wp-content\/inici_blog_EdL\/2015\/jojos_llibres\/llibreters.JPG\" style=\"width: 450px; height: 337px; border-width: 0px; border-style: solid;\" \/><\/p>\n<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><span style=\"font-size:14px;\">Mentre llegia <i>Jojo, historia de un saltimbanqui,<\/i> un conte de Michael Ende [Barcelona: Plaza &amp; Jan\u00e9s, 1998], l&#8217;Oscar va relacionar aquest nom amb el del seu fill, Jordi i del seu pare, Josep, i fent un joc de lletres de manera inconscient va trobar el nom de la llibreria, el Jo de Josep i el Jo de Jordi, els Jojos. A m\u00e9s de llibres, venen regals literaris, tasses, bosses, llibretes i marxandatge cultural en forma de ninots que representen escriptors i\/o personatges de ficci\u00f3. Tenen previst organitzar tota mena d&#8217;activitats culturals, posant especial atenci\u00f3 en aquelles que tinguin un marcat caire solidari.<\/span><\/p>\n<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><span style=\"font-size:14px;\"><span lang=\"CA\">A la llibreria no paren d&#8217;entrar caixes i m\u00e9s caixes plenes de llibres. Sant Jordi s&#8217;acosta, l&#8217;Oscar recomana llegir Murakami, Patrick Rothfuss o els c\u00f2mics de Box Brown; a l&#8217;Esperanza li agrada Virgina Woolf i Hermann Hesse, encara que no descarta altres opcions. Instal\u00b7laran un parell de parades, una davant la llibreria i l&#8217;altra al final de la Via J\u00falia, on tradicionalment es troben les roses i els llibres de la barriada. Dem\u00e0 divendres 17 d&#8217;abril, a les 19 hores, es fa la presentaci\u00f3 als mitjans de comunicaci\u00f3 i a les entitats ve\u00efnals. Des d&#8217;aquest blog fem extensiu aquest acte a tots els mitjans que hi estiguin interessats. Molta sort, Jojos Llibres.<\/span><\/span><\/p>\n<p class=\"Standard\" style=\"text-align:justify;text-justify:inter-ideograph\"><span style=\"font-size:14px;\"><span lang=\"CA\">Text i fotografies: Marcel Albet Guinart<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mar\u00e7 passat obria una nova, i gaireb\u00e9 \u00fanica llibreria en un districte de 170.000&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[936,1007,1123,1211,1224],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-esperanza-mejias","tag-inauguracio","tag-llibreries","tag-nou-barris","tag-oscar-boada"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":936,"label":"Esperanza 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