{"id":837,"date":"2015-01-29T10:07:51","date_gmt":"2015-01-29T09:07:51","guid":{"rendered":"https:\/\/ub.mmkt.dev\/booktubers-ressenyes-literaries-fent-servir-les-noves-tecnologies\/"},"modified":"2026-03-04T14:16:43","modified_gmt":"2026-03-04T13:16:43","slug":"booktubers-ressenyes-literaries-fent-servir-les-noves-tecnologies","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/booktubers-ressenyes-literaries-fent-servir-les-noves-tecnologies\/","title":{"rendered":"Booktubers: ressenyes liter\u00e0ries fent servir les noves tecnologies"},"content":{"rendered":"

\"\"Un dels fen\u00f2mens que ens arriba mitjan\u00e7ant les noves tecnologies audiovisuals \u00e9s el dels booktubers. Els booktubers s\u00f3n persones que pengen v\u00eddeos a Youtube on apareixen recomanant o fent una cr\u00edtica d\u2019un llibre.<\/span><\/p>\n

Podem dir que aquest moviment neix a partir del moment en qu\u00e8 els anomenats \u00abnadius digitals\u00bb, que tenen Youtube com a un mitj\u00e0 d\u2019\u00fas habitual, passen a tenir capacitat cr\u00edtica del que llegeixen. \u00c9s per aix\u00f2 que trobem els primers booktubers entre la gent jove. <\/span><\/p>\n

L\u2019Am\u00e8rica Llatina \u00e9s la zona on hi ha m\u00e9s quantitat i tradici\u00f3 de booktubers. Justament en aquesta zona \u00e9s on s\u2019est\u00e0 produint un considerable augment de la lectura, particularment entre la poblaci\u00f3 juvenil. Aix\u00f2 \u00e9s en gran part gr\u00e0cies als canals de Youtube on el propi jovent penja v\u00eddeos recomanant els llibres que ha llegit. <\/span><\/p>\n

A Catalunya, tot i no tenir el ress\u00f2 de l\u2019Am\u00e8rica Llatina, podem destacar el blog Perduts entre llibres<\/em> i el canal de l\u2019escriptora Gemma Lienas. Destacar tamb\u00e9 que la comunitat online Qu\u00e8 Llegeixes? (promoguda per la Instituci\u00f3 de les Lletres Catalanes) t\u00e9 un apartat dedicat a les ressenyes via booktubers.<\/span><\/p>\n

En tot cas i pel tema que ens porta, que no \u00e9s altre que el de les llibreries i el dia a dia de l\u2019ofici de llibreter, s\u2019ha de tenir present que les tecnologies com Youtube s\u00f3n ja la forma habitual de comunicar-se i rebre informaci\u00f3 entre les noves generacions. Llavors una forma de promoci\u00f3 del nostre negoci, que ens ha de permetre arribar a un p\u00fablic m\u00e9s ampli, pot ser perfectament un canal a Youtube on puguem fer ressenyes dels llibres que volem recomanar als nostres clients\/seguidors. <\/span><\/p>\n

En aquest sentit, tenim com a exemples for\u00e7a actius el canal de Youtube de la Llibreria Gigamesh (on es pengen totes les presentacions de llibres que es fan a la botiga), la Librer\u00eda Luque de C\u00f3rdoba o la secci\u00f3 de recomanacions de la Llibreria Nollegiu.<\/span><\/p>\n

Deixem uns enlla\u00e7os per poder aprofundir en el m\u00f3n dels booktubers:<\/span><\/p>\n

Am\u00e8rica Llatina<\/u>
\n\tAbril G. Karera<\/a>, important booktuber mexicana.
\n\tAlberto Villareal<\/a>, que t\u00e9 un canal amb vora 70.000 suscriptors<\/span><\/p>\n

Catalunya<\/u>
\n\tQu\u00e8 llegeixes?<\/a>, Canal de videorecomanacions i booktubers del portal Qu\u00e8 llegeixes?
\n\tCanal Perduts entre llibres<\/a>
\n\tCanal de l\u2019escriptora Gemma Llienas<\/a><\/span><\/p>\n

Libreries<\/u>
\n\tCanal Gigamesh<\/a>
\n\tCanal Librer\u00eda Luque<\/a>
\n\tCanal Nollegiu<\/a><\/span><\/p>\n

Text de Gus Marcos, de la tercera promoci\u00f3 de l’Escola de Llibreria<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Un dels fen\u00f2mens que ens arriba mitjan\u00e7ant les noves tecnologies audiovisuals \u00e9s el dels booktubers….<\/p>\n","protected":false},"author":2,"featured_media":1369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[806,1203,1276],"class_list":["post-837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-booktubers","tag-nadius-digitals","tag-recomanacions"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":806,"label":"Booktubers"},{"value":1203,"label":"nadius digitals"},{"value":1276,"label":"recomanacions"}]},"featured_image_src_large":["https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2015\/01\/booktubers.jpg",374,253,false],"author_info":{"display_name":"Escola de Llibreria","author_link":"https:\/\/fima.ub.edu\/edl\/author\/agusti\/"},"comment_info":0,"category_info":[{"term_id":148,"name":"Articles","slug":"articles","term_group":0,"term_taxonomy_id":148,"taxonomy":"category","description":"","parent":0,"count":316,"filter":"raw","cat_ID":148,"category_count":316,"category_description":"","cat_name":"Articles","category_nicename":"articles","category_parent":0}],"tag_info":[{"term_id":806,"name":"Booktubers","slug":"booktubers","term_group":0,"term_taxonomy_id":806,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":1203,"name":"nadius digitals","slug":"nadius-digitals","term_group":0,"term_taxonomy_id":1203,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":1276,"name":"recomanacions","slug":"recomanacions","term_group":0,"term_taxonomy_id":1276,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=837"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/837\/revisions"}],"predecessor-version":[{"id":1145,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/837\/revisions\/1145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media\/1369"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}