{"id":843,"date":"2014-12-18T08:31:17","date_gmt":"2014-12-18T07:31:17","guid":{"rendered":"https:\/\/ub.mmkt.dev\/lodissea-viatge-al-penedes\/"},"modified":"2026-03-04T14:16:44","modified_gmt":"2026-03-04T13:16:44","slug":"lodissea-viatge-al-penedes","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/lodissea-viatge-al-penedes\/","title":{"rendered":"L’Odissea, viatge al Pened\u00e8s"},"content":{"rendered":"

\"\"Enguany la llibreria L’Odissea<\/a> de Vilafranca del Pened\u00e8s celebra el 20\u00e8 aniversari. Als anys noranta Vilafranca no disposava de cap llibreria prou preparada per satisfer les necessitats dels lectors m\u00e9s exigents. El 1994 un equip format per la Rosa Varias, en Pep Puig i la Maria Rodr\u00edguez van endegar L’Odissea, una llibreria capa\u00e7 d’omplir aquella mancan\u00e7a. Amb aquest nom volien evocar tant el viatge d’Ulisses, un dels primers relats d’Occident, com el llarg cam\u00ed, l’odissea, que els esperava com a llibreters. <\/span><\/p>\n

La singladura, l’aventura ha reeixit; actualment L’Odissea \u00e9s la llibreria de refer\u00e8ncia de Vilafranca i del seu entorn, la comarca del Pened\u00e8s. \u00c9s una llibreria generalista que posa especial accent en la poesia, l’enologia i la narrativa m\u00e9s selecta. \u00c9s situada al centre, a l’illa de vianants, enfront d’una antiga esgl\u00e9sia i convent reconvertits en l’Arsenal, l’Escola Municipal d’Art. <\/span><\/p>\n

La llibreria ocupa un local allargat de 90 metres quadrats, t\u00e9 un fons de 23.000 t\u00edtols. <\/span><\/p>\n\n\n\n
\n\t\t\t\t\"\"<\/td>\n\n\t\t\t\t\"\"<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Hi treballen tres llibreters experimentats: la Rosa Varias (Sant Cugat Sesgarrigues), una de les fundadores; la S\u00edlvia Mir (Sant Pau d’Ordal, 1980), llicenciada en Hist\u00f2ria, i en Pep Garcia (Martorell, 1983), tamb\u00e9 historiador i que anteriorment havia estat llibreter a La Central de Barcelona. <\/span><\/p>\n

\"\"<\/span><\/p>\n

S\u00f3n prove\u00efdors de la Biblioteca P\u00fablica Torras i Bages, amb la qual mantenen una excel\u00b7lent relaci\u00f3, \u00e9s habitual l’intercanvi d’informaci\u00f3 bibliogr\u00e0fica i altres tipus de col\u00b7laboraci\u00f3. Gestionen el llibre de text i s\u00f3n subministradors de l’Escola Oficial d’Idiomes. Tamb\u00e9 s\u00f3n prove\u00efdors d’alguns dels principals cellers del Pened\u00e8s, com Torres, Albet i Noya i Codorniu, entre d’altres. En m\u00e9s d’una ocasi\u00f3 han rebut l’enc\u00e0rrec de formar una biblioteca sencera especialitzada en vins. <\/span><\/p>\n

Les presentacions de llibres, un parell al mes, s’acostumen a cloure amb un bon cava del Pened\u00e8s. <\/span>Atenen moltes comandes, gestionar-les els ocupa una part important del dia a dia, cal fer-ne un seguiment met\u00f2dic i rigor\u00f3s, \u00e9s un dels serveis m\u00e9s ben valorats pels lectors. Formar part del grup Bestiari<\/a>, una cooperativa de llibreries independents, els facilita, i molt, aquesta feina. L’assist\u00e8ncia que presta Bestiari a les llibreries associades, r\u00e0pid, eficient i fiable, fa possible complir els terminis de lliurament que normalment s\u00f3n dos dies. Bestiari tamb\u00e9 proporciona servei d’assessorament i de formaci\u00f3. <\/span><\/p>\n

Bona part de les vendes es fan per la web. Els lectors de les Illes Balears i del Pa\u00eds Valenci\u00e0 cada vegada tenen m\u00e9s dificultat a obtenir textos en catal\u00e0 a les seves respectives comunitats, \u00e9s un segment de clients en augment. <\/span><\/p>\n

\"\"L’Odissea \u00e9s la impulsora d’unes quantes iniciatives culturals, cal destacar el premi de narrativa El Lector de l’Odissea<\/a>, que aquest any celebra la 16a edici\u00f3. Un premi on els lectors s\u00f3n el jurat i nom\u00e9s ells decideixen el guanyador. En les edicions anteriors l’editorial que publicava el guanyador era Proa, aquest any ho fa La Magrana. Una altra proposta, aquesta de recent creaci\u00f3, \u00e9s l’Escola de Lletres l’Odissea<\/a>, una alternativa a altres escoles semblants, per\u00f2 amb la voluntat de descentralitzar, apropar i abaratir aquests tipus d’ensenyament amb un model propi. Les classes es fan a l’Arsenal. <\/span><\/p>\n

A L’Odissea la crisi la van comen\u00e7ar a notar a partir del 2010, abans hi treballaven cinc llibreters, actualment en s\u00f3n tres que la tiren endavant. Fa just quinze dies que a Vilafranca ha obert una Abacus, ocupa un local gran i c\u00e8ntric, una nova compet\u00e8ncia que poc o molt els afectar\u00e0. Com a alternativa a la crisi i la compet\u00e8ncia, L’Odissea aposta pel treball i la col\u00b7laboraci\u00f3 en xarxa, per generar cercles de complicitat a l’entorn de la llibreria. Per crear aliances amb altres agents culturals pr\u00f2xims amb els quals poder repartir esfor\u00e7os i compartir guanys. <\/span><\/p>\n

Finalment els demano una recomanaci\u00f3 lectora; en fan dues: \u00c0nima<\/em> de Wajdi Mouawad, premi Llibreter 2014, \u00e9s una aposta segura, i l’altra La cata, <\/em>de Roald Dahl, un cl\u00e0ssic que N\u00f3rdica acaba de publicar en una nova versi\u00f3 il\u00b7lustrada. <\/span><\/p>\n

Text i fotografies: Marcel Albet Guinart<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Enguany la llibreria L’Odissea de Vilafranca del Pened\u00e8s celebra el 20\u00e8 aniversari. Als anys 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