{"id":916,"date":"2013-12-09T10:04:23","date_gmt":"2013-12-09T09:04:23","guid":{"rendered":"https:\/\/ub.mmkt.dev\/inauguracio-de-la-memoria-vocacio-passio-i-amor\/"},"modified":"2026-03-04T14:16:49","modified_gmt":"2026-03-04T13:16:49","slug":"inauguracio-de-la-memoria-vocacio-passio-i-amor","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/inauguracio-de-la-memoria-vocacio-passio-i-amor\/","title":{"rendered":"Inauguraci\u00f3 de la Mem\u00f2ria, vocaci\u00f3, passi\u00f3 i amor"},"content":{"rendered":"

Dimecres passat, 4 de desembre de 2013, la llibreria la Mem\u00f2ria<\/strong> va fer la seva inauguraci\u00f3 oficial, encara que des de principis de novembre ja est\u00e0 en funcionament (vegeu el breu en aquest mateix blog<\/a>). Com ve essent habitual en les darreres inauguracions de llibreries de Barcelona, la Mem\u00f2ria <\/strong>va quedar atape\u00efda de convidats, amics i coneguts, tot un \u00e8xit. <\/span><\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nEntrada de La Mem\u00f2ria<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nEntrada de La Mem\u00f2ria<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nP\u00fablic a l’interior de la llibreria<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nP\u00fablic a l’interior de la llibreria<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

L’escriptor Eduard M\u00e1rquez, durant la seva intervenci\u00f3, va fer un enc\u00e8s elogi de l’ofici de llibreter. Va assenyalar els tres atributs del bon llibreter: \u00abvocaci\u00f3, passi\u00f3 i amor\u00bb.<\/strong> Sense aquests, va continuar, dif\u00edcilment una llibreria podr\u00e0 tirar endavant. En el seu torn, l’historiador Francesc Vilanova va fer un inventari general de la destrucci\u00f3 de llibres i llibreries que ha succe\u00eft al llarg de la hist\u00f2ria, i del poc \u00e8xit aconseguit, car els llibres i les llibreries continuen existint. <\/span><\/p>\n

A manera de presentaci\u00f3 es va entregar una targeta amb aquest text: <\/span><\/p>\n

\u00abA la Mem\u00f2ria hi trobareu una tria acurada de narrativa de ficci\u00f3 amb la mem\u00f2ria com a recurs literari. I tamb\u00e9 assaig, cr\u00f2nica, memor\u00edstica, biografia, b\u00e0sicament contemporanis.<\/span><\/p>\n

A la Mem\u00f2ria la novel\u00b7la, la hist\u00f2ria, la poesia, la dramat\u00fargia, el c\u00f2mic comparteixen rellev\u00e0ncia i espai tem\u00e0tic i generen complicitats atractives per als lectors.<\/span><\/p>\n

La Mem\u00f2ria \u00e9s una llibreria i un espai d’exposicions, de formaci\u00f3, de trobades, d’intercanvis on els llibres, els lectors, els autors, els traductors, els il\u00b7lustradors s\u00f3n els protagonistes\u00bb.<\/span><\/p>\n\n\n\n\n
\"\"<\/td>\nMireia Gispert parla amb Mari\u00e0 Mar\u00edn<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nXavier Cort\u00e9s (dreta de la imatge), Anna Rubi\u00f3 (professora de la Facultat de Biblioteconomia i Documentaci\u00f3 de la UB, al centre) i Aniol Rafel d’Edicions del Periscopi (a l’esquerra)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Una declaraci\u00f3 d’intencions en qu\u00e8 Mireia Gispert i Xavier Cort\u00e9s, els dos llibreters, deixen ben clar quin \u00e9s el seu comprom\u00eds i quina \u00e9s la seva missi\u00f3 envers lectors i clients. Tamb\u00e9 han escrit un text m\u00e9s extens on expliquen la vocaci\u00f3 de la Mem\u00f2ria <\/strong>com espai de trobada, de dinamitzaci\u00f3 i d’intercanvi. Els companys del blog ens hem pres una llic\u00e8ncia, hem reconvertit el seu text en una entrevista, aqu\u00ed la teniu:<\/span><\/p>\n

P. Una llibreria m\u00e9s al barri de Gr\u00e0cia. Hi ha mercat per a tots?<\/strong><\/span><\/p>\n

R. La Mem\u00f2ria \u00e9s una llibreria amb una orientaci\u00f3 tem\u00e0tica singular quant als llibres que presenta i com els presenta. A la Mem\u00f2ria hi trobareu assaig hist\u00f2ric, memor\u00edstica, biografies i, sobretot, una tria molt acurada de narrativa de ficci\u00f3, on la mem\u00f2ria, com a recurs literari, esdev\u00e9 l\u2019eix central a l\u2019entorn del qual els escriptors estructuren la seva obra creativa.<\/span><\/p>\n

P. Est\u00e0 clar que cal buscar la diferenciaci\u00f3 en el producte i els serveis que oferim. En aquest sentit, La Mem\u00f2ria proposa alguna novetat?<\/strong><\/span><\/p>\n

R. La Mem\u00f2ria presenta els llibres per \u00e0mbits tem\u00e0tics i cronol\u00f2gicament acotats en l\u2019\u00e8poca contempor\u00e0nia. No ha de sorprendre, per tant, que una novel\u00b7la comparteixi protagonisme entre dos llibres d\u2019assaig o que entre unes mem\u00f2ries i un llibre de poesia en sorgeixi un d\u2019hist\u00f2ria. La Mem\u00f2ria vol crear complicitats entre els lectors: que la persona que cerca un assaig hist\u00f2ric descobreixi una novel\u00b7la sobre el tema que l\u2019interessa o que alg\u00fa que s\u2019ha entusiasmat amb una narraci\u00f3, s\u2019aventuri a llegir un assaig sobre la tem\u00e0tica o el per\u00edode en q\u00fcesti\u00f3. <\/span><\/p>\n

P. A m\u00e9s de vendre llibres penseu oferir activitats de dinamitzaci\u00f3 al voltant de la lectura i la cultura?<\/strong><\/span><\/p>\n

R. La Mem\u00f2ria \u00e9s tamb\u00e9 un espai de dinamitzaci\u00f3 cultural, on es fan presentacions, confer\u00e8ncies, taules rodones, seminaris, clubs de lectura i exposicions. La Mem\u00f2ria t\u00e9 com a objectiu esdevenir un referent quant a l\u2019orientaci\u00f3 tem\u00e0tica, donar un valor afegit a la compra d\u2019un llibre, que satisfaci el client i el fidelitzi i, amb el temps, crear un fons de llibres sobre la tem\u00e0tica m\u00e9s enll\u00e0 de les novetats m\u00e9s impactants.<\/span><\/p>\n

P. Com a cloenda, quin missatge voldr\u00edeu transmetre?<\/strong><\/span><\/p>\n

La Mem\u00f2ria pret\u00e9n dinamitzar i incrementar l\u2019oferta cultural de Barcelona i, en particular, la del barri de Gr\u00e0cia: \u00abSense llibreries ni biblioteques, no existeix la ciutat\u00bb (Manuel Rivas). <\/span><\/p>\n

Finalment aprofitem per anunciar la primera activitat de la Mem\u00f2ria, <\/strong>una mostra de dibuixos que organitza conjuntament amb la Sala Rovira. La inauguraci\u00f3 \u00e9s el proper 10 de desembre a les 19.30 h. S\u00f3n dels artistes APA (Feliu Elias, 1878-1948) CESC (Francesc Vila, 1927-2006) i PICAROL (Josep Costa, 1876-1971). Una oportunitat per trobar un regal ben original. <\/span><\/p>\n

La Mem\u00f2ria
\nPla\u00e7a de la Vila de Gr\u00e0cia, 19
\n08012 Barcelona
\nmemoriallibres@gmail.com
\n93 624 36 32<\/span><\/p>\n

Tamb\u00e9 els trobareu a Facebook: https:\/\/www.facebook.com\/llibreria.lamemoria
\nI a Twitter: https:\/\/twitter.com\/MemoriaLlibres<\/span><\/p>\n

Marcel Albet Guinart<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Dimecres passat, 4 de desembre de 2013, la llibreria la Mem\u00f2ria va fer la 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