{"id":922,"date":"2013-11-02T23:59:08","date_gmt":"2013-11-02T22:59:08","guid":{"rendered":"https:\/\/ub.mmkt.dev\/greening-books-ecoedicio-parlament-2013\/"},"modified":"2026-03-04T14:16:49","modified_gmt":"2026-03-04T13:16:49","slug":"greening-books-ecoedicio-parlament-2013","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/greening-books-ecoedicio-parlament-2013\/","title":{"rendered":"Greening Books – Ecoedici\u00f3 Parlament 2013"},"content":{"rendered":"

\"\"El passat 23 d’octubre va concloure el projecte GreeningBooks<\/a>. El Parlament (una jornada de treball) es va celebrar a la sala d’actes de LEITAT Technological Center<\/a>, un modern edifici encastat a la natura, a prop de Matadepera. El Parlament tenia com a objectiu donar a con\u00e8ixer les eines resultants i els beneficis que han de permetre millorar la competitivitat del sector editorial des del punt de vista de la sostenibilitat, amb la reducci\u00f3 dels impactes ambientals i alhora els econ\u00f2mics. <\/span><\/p>\n

El projecte Greening Books LIFE+, cofinan\u00e7at per la Comissi\u00f3 Europea, va n\u00e9ixer el 2008 amb tres objectius. El primer, reduir l’impacte ambiental de les publicacions; el segon, contribuir a augmentar la consci\u00e8ncia social sobre l’impacte ambiental que t\u00e9 el sector editorial, i finalment el tercer, incrementar el coneixement entre editors i professionals del m\u00f3n del llibre sobre com reduir l’impacte ambiental en el sector editorial. <\/span><\/p>\n

El projecte ha estat desenvolupat per tres organitzacions: LEITAT Technological Center, que t\u00e9 com a objectiu oferir serveis eficients a les empreses del sector industrial. El Tinter Comunicaci\u00f3<\/a>, una empresa de serveis de disseny, producci\u00f3 editorial, impressi\u00f3, etc. amb criteris ecol\u00f2gics, i Simpple Efficient Solutions<\/a>, un centre d’innovaci\u00f3 tecnol\u00f2gic de la Xarxa IT de la Generalitat de Catalunya. <\/span><\/p>\n

El Parlament va comen\u00e7ar a les 9.45 h amb la benvinguda institucional. A continuaci\u00f3 Mar Carrera d’El Tinter i conductora del Parlament va presentar Marta Escamilla de LEITAT, que va impartir la confer\u00e8ncia \u00abEls inicis de l’ecoedici\u00f3: mesurant els impactes\u00bb. Torn d’intervencions entre alguns dels assistents que pr\u00e8viament havien estat convidats al Parlament. A les 11.30 h \u00c0ngel Panyella, d’El Tinter, va dictar la confer\u00e8ncia \u00abAconseguir la participaci\u00f3 del sector, cap a les bones pr\u00e0ctiques\u00bb. Mes torns d’intervencions. Finalment, a les 12.30 h Julio Rodrigo de Simpple tanca el torn de confer\u00e8ncies amb \u00abLa soluci\u00f3: una eina per a l’estalvi\u00bb. <\/span><\/p>\n

Julio Rodrigo va presentar bookDAPer<\/a>, l’eina inform\u00e0tica desenvolupada pel projecte Greening Books. Aquesta eina permet que els editors, els dissenyadors i els impressors de publicacions en suport paper puguin generar i obtenir l’ecoetiqueta bDAP per a les seves publicacions. Llavors aquesta ecoetiqueta i la seva informaci\u00f3 poden ser incloses en la mateixa publicaci\u00f3 amb el prop\u00f2sit d’informar bibliotecaris, llibreters i lectors del comportament ambiental de la publicaci\u00f3 en q\u00fcesti\u00f3. <\/span><\/p>\n

Mar Carrera m’havia convidat a fer una intervenci\u00f3. Em vaig presentar com a col\u00b7laborador del <\/span>Blog de l’Escola de Llibreria.<\/em> Vaig fer notar que aquest projecte no ha transcendit entre dos dels actors de la cadena del llibre, els bibliotecaris i els llibreters. Entre el p\u00fablic hi havia editors, impressors i altres professionals del m\u00f3n del llibre, per\u00f2 cap llibreter ni bibliotecari. <\/span><\/p>\n

A les 14.00 h, dinar pica-pica (molt bo per cert) i networking. Despr\u00e9s vam fer una visita guiada als laboratoris i sales d’assaig de LEITAT. A continuaci\u00f3 i amb autocar el grup ens vam despla\u00e7ar a Barcelona, al barri d’Horta, per visitar els tallers d’impressi\u00f3 d’El Tinter\/Pol\u00b7len Edicions, tamb\u00e9 una visita guiada i explicacions detallades sobre l’ecoedici\u00f3. <\/span><\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nPica-pica i networking<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAbans de fer la visita als laboratoris de LEITAT<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nExplicacions sobre l’ecoedici\u00f3 a El Taller\/Pol\u00b7len Edicions<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nAbans d’entrar a la sala de m\u00e0quines<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nPol\u00b7len Edicions, que ja empren l’ecoetiqueta<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Tal com vaig dir en el meu parlament, crec que bibliotecaris i llibreters, com a parts implicades en la cadena del llibre, tenim alguna cosa a dir i fer en l’\u00e0mbit de l’ecoedici\u00f3. No \u00e9s una paraula m\u00e9s que s’aprofita de tot el que ara es ven com a \u00abeco\u00bb. Al darrere hi ha un projecte seri\u00f3s i treballat que ens ha de permetre avaluar amb rigor l’impacte ecol\u00f2gic que ha tingut el proc\u00e9s de creaci\u00f3 d’un llibre. Ens hem d’acostumar a termes com \u00abmotxilla ecol\u00f2gica\u00bb, \u00abtrama estoc\u00e0stica\u00bb, \u00abolis vegetals\u00bb, a certificats EMAS ISO 14001, TCF. Alguns llibres ja porten impresa aquesta informaci\u00f3. Com la catalogarem? <\/span><\/p>\n

Marcel Albet Guinart<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

El passat 23 d’octubre va concloure el projecte GreeningBooks. El Parlament (una jornada de 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