{"id":946,"date":"2013-07-27T12:52:18","date_gmt":"2013-07-27T10:52:18","guid":{"rendered":"https:\/\/ub.mmkt.dev\/showrooming-a-les-llibreries\/"},"modified":"2026-03-04T14:16:51","modified_gmt":"2026-03-04T13:16:51","slug":"showrooming-a-les-llibreries","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/edl\/showrooming-a-les-llibreries\/","title":{"rendered":"\u00abShowrooming\u00bb a les llibreries"},"content":{"rendered":"

Entre els dies 29 de juny i 6 de juliol d\u2019enguany es va celebrar al Regne Unit la <\/span>Independent Booksellers Week<\/a>. <\/i>En motiu d\u2019aquesta convenci\u00f3, la <\/span>Booksellers Association<\/i> i la <\/span>Independent Booksellers Week <\/i>van dur a terme una enquesta sobre compra de llibres.<\/span><\/p>\n

A banda d\u2019altres q\u00fcestions, es va preguntar als enquestats sobre el \u00abshowrooming\u00bb, pr\u00e0ctica que vindria a ser mirar, tocar i provar en una botiga f\u00edsica abans de comprar el producte en l\u00ednia on es trobi m\u00e9s barat. Els resultats d\u2019aquesta pregunta, segons informa Paul St John Mackintosh, a la publicaci\u00f3 TeleRead<\/a>,<\/em> va ser el seg\u00fcent: un 68 % d\u2019enquestats van dir que les llibreries s\u00f3n el millor lloc per descobrir nous llibres i un 66 % s\u2019estimaven m\u00e9s tocar un llibre abans de comprar-lo.<\/span><\/span><\/o_p><\/span><\/p>\n

La q\u00fcesti\u00f3 \u00e9s que aquesta pr\u00e0ctica, que existeix des del mateix moment que hi ha m\u00e9s de dues botigues f\u00edsiques que tinguin el mateix producte i que ens permet comparar abans de comprar, \u00e9s realment m\u00e9s ferotge amb el comer\u00e7 en l\u00ednia. <\/span><\/span><\/o_p><\/span><\/p>\n

Ara b\u00e9, pel que fa a les llibreries, les persones ens trobem m\u00e9s satisfetes anant a la nostra llibreria, descobrint per casualitat un llibre del qual no hem sentit a parlar a les xarxes socials \u2013per\u00f2 que existeix!\u2013, deixant que ens recomani el llibreter o la llibretera, passejant per les prestatgeries i parlant amb altres persones que tenen un punt en com\u00fa, nom\u00e9s ens fa falta un: el gust per la lectura.<\/span><\/span><\/o_p><\/span><\/p>\n

No es tracta de deixar d\u2019escoltar les recomanacions per altres vies, sin\u00f3 d\u2019equilibrar-les. <\/span><\/span><\/o_p><\/span><\/p>\n

Aquestes experi\u00e8ncies no es poden replicar en l\u00ednia, ni per milers d\u2019algorismes que algunes empreses dedicades a vendre electrodom\u00e8stics, entre altres coses, ens vulguin recomanar: les persones que han comprat aquest llibre tamb\u00e9 han comprat aquests…, si observem les compres relacionades es veuen coses molt curioses.<\/span><\/span><\/o_p><\/span><\/p>\n

Alg\u00fa dir\u00e0 que el preu \u00e9s important, i no es pot dir que no, per\u00f2 en aquest punt podr\u00edem ser flexibles, les botigues f\u00edsiques tenen uns costos (lloguers, subministraments, personal…) i unes limitacions tamb\u00e9 f\u00edsiques (espai, proximitat…). Si decidim comprar, sigui per la via que sigui, siguem responsables i sostenibles. <\/span><\/span><\/o_p><\/span><\/p>\n

En la l\u00ednia del que s\u2019acaba de comentar hi ha un article d\u2019opini\u00f3 de la columnista Virginia Postrel Serendipity and Samples Can Save Barnes & Noble<\/i> <\/a>que acaba fent una proposta per no lluitar contra el showrooming<\/i> sin\u00f3 aprofitar-lo, i proposa un nom per a aquest lloc Serendipity Books.<\/i> Com ho veieu?<\/span><\/span><\/p>\n

<\/o_p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Entre els dies 29 de juny i 6 de juliol d\u2019enguany es va celebrar al…<\/p>\n","protected":false},"author":2,"featured_media":359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[148],"tags":[856,1123,1318],"class_list":["post-946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-consum","tag-llibreries","tag-showrooming"],"acf":[],"taxonomy_info":{"category":[{"value":148,"label":"Articles"}],"post_tag":[{"value":856,"label":"consum"},{"value":1123,"label":"llibreries"},{"value":1318,"label":"Showrooming"}]},"featured_image_src_large":["https:\/\/fima.ub.edu\/edl\/wp-content\/uploads\/2025\/10\/jarrin_0.png",563,145,false],"author_info":{"display_name":"Escola de Llibreria","author_link":"https:\/\/fima.ub.edu\/edl\/author\/agusti\/"},"comment_info":0,"category_info":[{"term_id":148,"name":"Articles","slug":"articles","term_group":0,"term_taxonomy_id":148,"taxonomy":"category","description":"","parent":0,"count":314,"filter":"raw","cat_ID":148,"category_count":314,"category_description":"","cat_name":"Articles","category_nicename":"articles","category_parent":0}],"tag_info":[{"term_id":856,"name":"consum","slug":"consum","term_group":0,"term_taxonomy_id":856,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw"},{"term_id":1123,"name":"llibreries","slug":"llibreries","term_group":0,"term_taxonomy_id":1123,"taxonomy":"post_tag","description":"","parent":0,"count":96,"filter":"raw"},{"term_id":1318,"name":"Showrooming","slug":"showrooming","term_group":0,"term_taxonomy_id":1318,"taxonomy":"post_tag","description":"","parent":0,"count":2,"filter":"raw"}],"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/comments?post=946"}],"version-history":[{"count":1,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/946\/revisions"}],"predecessor-version":[{"id":1260,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/posts\/946\/revisions\/1260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media\/359"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/media?parent=946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/categories?post=946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/edl\/wp-json\/wp\/v2\/tags?post=946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}