{"id":14262,"date":"2025-11-14T13:00:12","date_gmt":"2025-11-14T12:00:12","guid":{"rendered":"https:\/\/fima.ub.edu\/noticies\/?p=14262"},"modified":"2025-11-19T09:12:27","modified_gmt":"2025-11-19T08:12:27","slug":"franganillo-garcia-asensio-sanchez-vi-jornades-atic","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/noticies\/2025\/11\/14\/franganillo-garcia-asensio-sanchez-vi-jornades-atic\/","title":{"rendered":"Jorge Franganillo, M. \u00c1ngeles Garc\u00eda Asensio i Lydia S\u00e1nchez, a les VI Jornades de Formaci\u00f3, Innovaci\u00f3 i Ocupaci\u00f3"},"content":{"rendered":"\n<p>Els professors <a href=\"https:\/\/fima.ub.edu\/directori\/ficha2\">Jorge Franganillo<\/a>, <a href=\"https:\/\/fima.ub.edu\/directori\/ficha263\">M. \u00c1ngeles Garc\u00eda Asensio<\/a>&nbsp;i <a href=\"https:\/\/fima.ub.edu\/directori\/ficha268\">Lydia S\u00e1nchez<\/a>&nbsp;han participat en les VI Jornades de Formaci\u00f3, Innovaci\u00f3 i Ocupaci\u00f3 de l\u2019Associaci\u00f3 d\u2019Universitats amb Titulacions d\u2019Informaci\u00f3 i Comunicaci\u00f3 (ATIC), celebrades a Pontevedra el 13 i 14 de novembre de 2025. En el marc del congr\u00e9s, els tres docents, membres del grup d\u2019innovaci\u00f3 docent In-COMAV (Innovaci\u00f3 en Comunicaci\u00f3 i Mitjans Audiovisuals), van presentar la seva recerca sobre l\u2019\u00fas de la intel\u00b7lig\u00e8ncia artificial en&nbsp;la s\u00e0tira pol\u00edtica.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1170\" height=\"574\" data-id=\"14286\" src=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5768s.jpg\" alt=\"\" class=\"wp-image-14286\" srcset=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5768s.jpg 1170w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5768s-300x147.jpg 300w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5768s-1024x502.jpg 1024w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5768s-768x377.jpg 768w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5768s-1140x559.jpg 1140w\" sizes=\"auto, (max-width: 1170px) 100vw, 1170px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5778h.jpg\" alt=\"\" class=\"wp-image-14288\" srcset=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5778h.jpg 1200w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5778h-300x150.jpg 300w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5778h-1024x512.jpg 1024w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5778h-768x384.jpg 768w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5778h-1140x570.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>La seva contribuci\u00f3 es va materialitzar en el p\u00f2ster \u00ab<a href=\"https:\/\/fima.ub.edu\/grups\/incomav\/atic-trump.pdf\">El <\/a><em><a href=\"https:\/\/fima.ub.edu\/grups\/incomav\/atic-trump.pdf\">deepfake<\/a><\/em><a href=\"https:\/\/fima.ub.edu\/grups\/incomav\/atic-trump.pdf\">&nbsp;sat\u00edrico: la construcci\u00f3n arquet\u00edpica de Donald Trump como cr\u00edtica mordaz al poder pol\u00edtico<\/a>\u00bb. En un moment en qu\u00e8 la intel\u00b7lig\u00e8ncia artificial generativa s\u2019associa principalment a la desinformaci\u00f3, aquest treball de recerca explora el seu potencial com una eina potent per a la s\u00e0tira. Per fer-ho, van analitzar el curtmetratge viral <em>Riot<\/em>&nbsp;(2025), dels cineastes The Dor Brothers, que utilitza una r\u00e8plica digital de Trump per construir una cr\u00edtica contundent al poder a trav\u00e9s d\u2019arquetips com el \u00abtir\u00e0 messi\u00e0nic\u00bb o el \u00abfals patriota\u00bb. La principal conclusi\u00f3 del treball subratlla que la doc\u00e8ncia ha de transcendir l\u2019ensenyament d\u2019eines tecnol\u00f2giques. Segons els autors, el veritable repte \u00e9s fomentar una s\u00f2lida alfabetitzaci\u00f3 tecnonarrativa que permeti als futurs comunicadors analitzar, descodificar i crear continguts de manera cr\u00edtica i responsable en un ecosistema medi\u00e0tic en constant transformaci\u00f3.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"960\" data-id=\"14264\" src=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5340m.jpg\" alt=\"\" class=\"wp-image-14264\" srcset=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5340m.jpg 1440w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5340m-300x200.jpg 300w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5340m-1024x683.jpg 1024w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5340m-768x512.jpg 768w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5340m-1140x760.jpg 1140w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"810\" data-id=\"14266\" src=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5370m.jpg\" alt=\"\" class=\"wp-image-14266\" srcset=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5370m.jpg 1440w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5370m-300x169.jpg 300w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5370m-1024x576.jpg 1024w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5370m-768x432.jpg 768w, https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2025\/11\/dsc5370m-1140x641.jpg 1140w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A m\u00e9s de presentar la recerca, van assistir a diverses activitats complement\u00e0ries, com la presentaci\u00f3 de <em>Simulacro VR<\/em>, una prometedora eina de producci\u00f3 audiovisual en entorns virtuals desenvolupada a la Universidade de Vigo o una visita guiada per les instal\u00b7lacions de la Facultade de Comunicaci\u00f3n de Pontevedra, seu de les jornades. Aix\u00ed mateix, tots els congressistes van poder gaudir d\u2019una visita guiada pel centre hist\u00f2ric de la ciutat, que va comen\u00e7ar al Mercat Municipal&nbsp;i va permetre als assistents intercanviar impressions en un ambient m\u00e9s dist\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els professors Jorge Franganillo, M. \u00c1ngeles Garc\u00eda Asensio&nbsp;i Lydia S\u00e1nchez&nbsp;han participat en les VI Jornades de Formaci\u00f3, Innovaci\u00f3 i Ocupaci\u00f3 de l\u2019Associaci\u00f3 d\u2019Universitats amb Titulacions d\u2019Informaci\u00f3 i Comunicaci\u00f3 (ATIC), celebrades a Pontevedra el 13 i 14 de novembre de 2025. En el marc del congr\u00e9s, els tres docents, membres del grup d\u2019innovaci\u00f3 docent In-COMAV (Innovaci\u00f3 en Comunicaci\u00f3 i Mitjans Audiovisuals), van presentar la seva recerca sobre l\u2019\u00fas de la intel\u00b7lig\u00e8ncia artificial en&nbsp;la s\u00e0tira pol\u00edtica. La seva contribuci\u00f3 es va materialitzar en el p\u00f2ster \u00abEl deepfake&nbsp;sat\u00edrico: la construcci\u00f3n arquet\u00edpica de Donald Trump como cr\u00edtica mordaz al poder pol\u00edtico\u00bb. En un moment en qu\u00e8 la intel\u00b7lig\u00e8ncia artificial generativa s\u2019associa principalment a la desinformaci\u00f3, aquest treball de recerca explora el seu potencial com una eina potent per a la s\u00e0tira. Per fer-ho, van analitzar el curtmetratge viral Riot&nbsp;(2025), dels cineastes The Dor Brothers, que utilitza una r\u00e8plica digital de Trump per construir una cr\u00edtica contundent al poder a trav\u00e9s d\u2019arquetips com el \u00abtir\u00e0 messi\u00e0nic\u00bb o el \u00abfals patriota\u00bb. La principal conclusi\u00f3 del treball subratlla que la doc\u00e8ncia ha de transcendir l\u2019ensenyament d\u2019eines tecnol\u00f2giques. Segons els autors, el veritable repte \u00e9s fomentar una s\u00f2lida alfabetitzaci\u00f3 tecnonarrativa que permeti als futurs comunicadors analitzar, descodificar i crear continguts de manera cr\u00edtica i responsable en un ecosistema medi\u00e0tic en constant transformaci\u00f3. A m\u00e9s de presentar la recerca, van assistir a diverses activitats complement\u00e0ries, com la presentaci\u00f3 de Simulacro VR, una prometedora eina de producci\u00f3 audiovisual en entorns virtuals desenvolupada a la Universidade de Vigo o una visita guiada per les instal\u00b7lacions de la Facultade de Comunicaci\u00f3n de Pontevedra, seu de les jornades. Aix\u00ed mateix, tots els congressistes van poder gaudir d\u2019una visita guiada pel centre hist\u00f2ric de la ciutat, que va comen\u00e7ar al Mercat Municipal&nbsp;i va permetre als assistents intercanviar impressions en un ambient m\u00e9s dist\u00e8s.<\/p>\n","protected":false},"author":7,"featured_media":14267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[4533,3158,3729,2341,2641,400,886,4052,2575,4531],"vocabulary_5":[4024,4077],"class_list":["post-14262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professorat","tag-atic","tag-deepfake","tag-ia","tag-in-comav","tag-intelligencia-artificial","tag-jorge-franganillo","tag-jornades","tag-lydia-sanchez-2","tag-maria-angeles-garcia-asensio","tag-satira-politica","vocabulary_5-espai-102","vocabulary_5-universite-paris-nanterre"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jorge Franganillo, M. \u00c1ngeles Garc\u00eda Asensio i Lydia S\u00e1nchez, a les VI Jornades de Formaci\u00f3, Innovaci\u00f3 i Ocupaci\u00f3 - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fima.ub.edu\/noticies\/2025\/11\/14\/franganillo-garcia-asensio-sanchez-vi-jornades-atic\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jorge Franganillo, M. \u00c1ngeles Garc\u00eda Asensio i Lydia S\u00e1nchez, a les VI Jornades de Formaci\u00f3, Innovaci\u00f3 i Ocupaci\u00f3 - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\" \/>\n<meta property=\"og:description\" content=\"Els professors Jorge Franganillo, M. \u00c1ngeles Garc\u00eda Asensio&nbsp;i Lydia S\u00e1nchez&nbsp;han participat en les VI Jornades de Formaci\u00f3, Innovaci\u00f3 i Ocupaci\u00f3 de l\u2019Associaci\u00f3 d\u2019Universitats amb Titulacions d\u2019Informaci\u00f3 i Comunicaci\u00f3 (ATIC), celebrades a Pontevedra el 13 i 14 de novembre de 2025. En el marc del congr\u00e9s, els tres docents, membres del grup d\u2019innovaci\u00f3 docent In-COMAV (Innovaci\u00f3 en Comunicaci\u00f3 i Mitjans Audiovisuals), van presentar la seva recerca sobre l\u2019\u00fas de la intel\u00b7lig\u00e8ncia artificial en&nbsp;la s\u00e0tira pol\u00edtica. La seva contribuci\u00f3 es va materialitzar en el p\u00f2ster \u00abEl deepfake&nbsp;sat\u00edrico: la construcci\u00f3n arquet\u00edpica de Donald Trump como cr\u00edtica mordaz al poder pol\u00edtico\u00bb. En un moment en qu\u00e8 la intel\u00b7lig\u00e8ncia artificial generativa s\u2019associa principalment a la desinformaci\u00f3, aquest treball de recerca explora el seu potencial com una eina potent per a la s\u00e0tira. Per fer-ho, van analitzar el curtmetratge viral Riot&nbsp;(2025), dels cineastes The Dor Brothers, que utilitza una r\u00e8plica digital de Trump per construir una cr\u00edtica contundent al poder a trav\u00e9s d\u2019arquetips com el \u00abtir\u00e0 messi\u00e0nic\u00bb o el \u00abfals patriota\u00bb. La principal conclusi\u00f3 del treball subratlla que la doc\u00e8ncia ha de transcendir l\u2019ensenyament d\u2019eines tecnol\u00f2giques. Segons els autors, el veritable repte \u00e9s fomentar una s\u00f2lida alfabetitzaci\u00f3 tecnonarrativa que permeti als futurs comunicadors analitzar, descodificar i crear continguts de manera cr\u00edtica i responsable en un ecosistema medi\u00e0tic en constant transformaci\u00f3. 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En el marc del congr\u00e9s, els tres docents, membres del grup d\u2019innovaci\u00f3 docent In-COMAV (Innovaci\u00f3 en Comunicaci\u00f3 i Mitjans Audiovisuals), van presentar la seva recerca sobre l\u2019\u00fas de la intel\u00b7lig\u00e8ncia artificial en&nbsp;la s\u00e0tira pol\u00edtica. La seva contribuci\u00f3 es va materialitzar en el p\u00f2ster \u00abEl deepfake&nbsp;sat\u00edrico: la construcci\u00f3n arquet\u00edpica de Donald Trump como cr\u00edtica mordaz al poder pol\u00edtico\u00bb. En un moment en qu\u00e8 la intel\u00b7lig\u00e8ncia artificial generativa s\u2019associa principalment a la desinformaci\u00f3, aquest treball de recerca explora el seu potencial com una eina potent per a la s\u00e0tira. Per fer-ho, van analitzar el curtmetratge viral Riot&nbsp;(2025), dels cineastes The Dor Brothers, que utilitza una r\u00e8plica digital de Trump per construir una cr\u00edtica contundent al poder a trav\u00e9s d\u2019arquetips com el \u00abtir\u00e0 messi\u00e0nic\u00bb o el \u00abfals patriota\u00bb. La principal conclusi\u00f3 del treball subratlla que la doc\u00e8ncia ha de transcendir l\u2019ensenyament d\u2019eines tecnol\u00f2giques. Segons els autors, el veritable repte \u00e9s fomentar una s\u00f2lida alfabetitzaci\u00f3 tecnonarrativa que permeti als futurs comunicadors analitzar, descodificar i crear continguts de manera cr\u00edtica i responsable en un ecosistema medi\u00e0tic en constant transformaci\u00f3. 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