{"id":14985,"date":"2026-03-05T10:31:51","date_gmt":"2026-03-05T09:31:51","guid":{"rendered":"https:\/\/fima.ub.edu\/noticies\/?p=14985"},"modified":"2026-03-06T07:27:35","modified_gmt":"2026-03-06T06:27:35","slug":"presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/","title":{"rendered":"Presentat a l&#8217;Asociaci\u00f3n de la Prensa de Madrid l&#8217;informe CUVICOM sobre l&#8217;impacte de les \u00abIA overviews\u00bb de Google en els mitjans"},"content":{"rendered":"\n<p>El projecte de recerca <a href=\"https:\/\/www.ub.edu\/cuvicom\/\" type=\"link\" id=\"https:\/\/www.ub.edu\/cuvicom\/\">CUVICOM<\/a>, coordinat pels professors de la FIMA <a href=\"https:\/\/fima.ub.edu\/directori\/ficha363\" type=\"link\" id=\"https:\/\/fima.ub.edu\/directori\/ficha363\">Mari V\u00e1llez<\/a> i <a href=\"https:\/\/fima.ub.edu\/directori\/ficha14\" type=\"link\" id=\"https:\/\/fima.ub.edu\/directori\/ficha14\">Javier Guallar<\/a>,\u00a0ha publicat el primer estudi sobre\u00a0l\u2019impacte de les \u00abIA overviews\u00bb de Google en els mitjans digitals espanyols, una funcionalitat basada en intel\u00b7lig\u00e8ncia artificial que genera resums autom\u00e0tics en els resultats del cercador. Segons l\u2019informe, aquests resums generatius ja apareixen en aproximadament el 30 % de les cerques relacionades amb mitjans a Espanya, fet que pot afectar el tr\u00e0nsit i la visibilitat dels continguts period\u00edstics.<\/p>\n\n\n\n<p>L\u2019estudi ha estat elaborat per Clara Soteras, M-J Cach\u00f3n, i els professors de la FIMA <a href=\"https:\/\/fima.ub.edu\/directori\/ficha403\" type=\"link\" id=\"https:\/\/fima.ub.edu\/directori\/ficha403\">Carlos Lopezosa<\/a> i <a href=\"https:\/\/fima.ub.edu\/directori\/ficha363\" type=\"link\" id=\"https:\/\/fima.ub.edu\/directori\/ficha363\">Mari V\u00e1llez<\/a>, i posa en relleu la import\u00e0ncia de refor\u00e7ar la marca editorial dels mitjans i dels periodistes\u00a0davant l\u2019expansi\u00f3 de la IA en els cercadors. Aquest treball contribueix al debat actual sobre com la intel\u00b7lig\u00e8ncia artificial est\u00e0 transformant l\u2019acc\u00e9s a la informaci\u00f3 i l\u2019ecosistema dels mitjans digitals.<\/p>\n\n\n\n<p>L\u2019informe es va presentar a\u00a0l\u2019Asociaci\u00f3n de la Prensa de Madrid el passat 26 de febrer i ha generat un notable inter\u00e8s en el sector i ress\u00f2 en diversos mitjans i plataformes especialitzades, com ara:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.apmadrid.es\/comunicado\/la-relevancia-del-producto-editorial-y-de-la-marca-de-los-medios-y-de-los-periodistas-ante-la-expansion-de-la-ia-y-los-cambios-de-algoritmo-de-google\/\" type=\"link\" id=\"https:\/\/www.apmadrid.es\/comunicado\/la-relevancia-del-producto-editorial-y-de-la-marca-de-los-medios-y-de-los-periodistas-ante-la-expansion-de-la-ia-y-los-cambios-de-algoritmo-de-google\/\">La relevancia del producto editorial y de la marca de los medios y de los periodistas, ante la expansi\u00f3n de la IA y los cambios de algoritmo de Google<\/a>, Asociaci\u00f3n de la Prensa de Madrid<\/li>\n\n\n\n<li><a href=\"https:\/\/laboratoriodeperiodismo.org\/impacto-de-ai-overviews-en-espana-google-activa-resumenes-generativos-en-el-298-de-busquedas-sobre-medios\/\" type=\"link\" id=\"https:\/\/laboratoriodeperiodismo.org\/impacto-de-ai-overviews-en-espana-google-activa-resumenes-generativos-en-el-298-de-busquedas-sobre-medios\/\">Impacto de AI Overviews en Espa\u00f1a: Google activa res\u00famenes generativos en el 29,8 % de b\u00fasquedas sobre medios<\/a>, Laboratorio de Periodismo<\/li>\n\n\n\n<li><a href=\"https:\/\/clabe.org\/2026\/02\/27\/primer-estudio-del-impacto-de-las-ai-overviews-en-los-medios-espanoles\/\" type=\"link\" id=\"https:\/\/clabe.org\/2026\/02\/27\/primer-estudio-del-impacto-de-las-ai-overviews-en-los-medios-espanoles\/\">Primer estudio del impacto de las AI Overviews en los medios espa\u00f1oles<\/a>, Club Abierto de Editores (CLABE)<\/li>\n\n\n\n<li><a href=\"https:\/\/clubinfluencers.com\/peligro-medios-digitales-ia\/)\" type=\"link\" id=\"https:\/\/clubinfluencers.com\/peligro-medios-digitales-ia\/)\">\u00bfEst\u00e1n en peligro los medios digitales por culpa de la IA?<\/a>, Club Influencers<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>El projecte de recerca CUVICOM, coordinat pels professors de la FIMA Mari V\u00e1llez i Javier Guallar,\u00a0ha publicat el primer estudi sobre\u00a0l\u2019impacte de les \u00abIA overviews\u00bb de Google en els mitjans digitals espanyols, una funcionalitat basada en intel\u00b7lig\u00e8ncia artificial que genera resums autom\u00e0tics en els resultats del cercador. Segons l\u2019informe, aquests resums generatius ja apareixen en aproximadament el 30 % de les cerques relacionades amb mitjans a Espanya, fet que pot afectar el tr\u00e0nsit i la visibilitat dels continguts period\u00edstics. L\u2019estudi ha estat elaborat per Clara Soteras, M-J Cach\u00f3n, i els professors de la FIMA Carlos Lopezosa i Mari V\u00e1llez, i posa en relleu la import\u00e0ncia de refor\u00e7ar la marca editorial dels mitjans i dels periodistes\u00a0davant l\u2019expansi\u00f3 de la IA en els cercadors. Aquest treball contribueix al debat actual sobre com la intel\u00b7lig\u00e8ncia artificial est\u00e0 transformant l\u2019acc\u00e9s a la informaci\u00f3 i l\u2019ecosistema dels mitjans digitals. L\u2019informe es va presentar a\u00a0l\u2019Asociaci\u00f3n de la Prensa de Madrid el passat 26 de febrer i ha generat un notable inter\u00e8s en el sector i ress\u00f2 en diversos mitjans i plataformes especialitzades, com ara:<\/p>\n","protected":false},"author":7,"featured_media":14986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[4636,3418,3729,32,2795,2417],"vocabulary_5":[],"class_list":["post-14985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-professorat","tag-assosiacio-premsa-de-madrid","tag-cuvicom","tag-ia","tag-javier-guallar","tag-mari-vallez","tag-mitjans-digitals"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentat a l&#039;Asociaci\u00f3n de la Prensa de Madrid l&#039;informe CUVICOM sobre l&#039;impacte de les \u00abIA overviews\u00bb de Google en els mitjans - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentat a l&#039;Asociaci\u00f3n de la Prensa de Madrid l&#039;informe CUVICOM sobre l&#039;impacte de les \u00abIA overviews\u00bb de Google en els mitjans - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\" \/>\n<meta property=\"og:description\" content=\"El projecte de recerca CUVICOM, coordinat pels professors de la FIMA Mari V\u00e1llez i Javier Guallar,\u00a0ha publicat el primer estudi sobre\u00a0l\u2019impacte de les \u00abIA overviews\u00bb de Google en els mitjans digitals espanyols, una funcionalitat basada en intel\u00b7lig\u00e8ncia artificial que genera resums autom\u00e0tics en els resultats del cercador. Segons l\u2019informe, aquests resums generatius ja apareixen en aproximadament el 30 % de les cerques relacionades amb mitjans a Espanya, fet que pot afectar el tr\u00e0nsit i la visibilitat dels continguts period\u00edstics. L\u2019estudi ha estat elaborat per Clara Soteras, M-J Cach\u00f3n, i els professors de la FIMA Carlos Lopezosa i Mari V\u00e1llez, i posa en relleu la import\u00e0ncia de refor\u00e7ar la marca editorial dels mitjans i dels periodistes\u00a0davant l\u2019expansi\u00f3 de la IA en els cercadors. Aquest treball contribueix al debat actual sobre com la intel\u00b7lig\u00e8ncia artificial est\u00e0 transformant l\u2019acc\u00e9s a la informaci\u00f3 i l\u2019ecosistema dels mitjans digitals. L\u2019informe es va presentar a\u00a0l\u2019Asociaci\u00f3n de la Prensa de Madrid el passat 26 de febrer i ha generat un notable inter\u00e8s en el sector i ress\u00f2 en diversos mitjans i plataformes especialitzades, com ara:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/\" \/>\n<meta property=\"og:site_name\" content=\"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FIMAUB\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T09:31:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-06T06:27:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2026\/03\/APM-Jornada.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1518\" \/>\n\t<meta property=\"og:image:height\" content=\"1139\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FIMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FIMA_UB\" \/>\n<meta name=\"twitter:site\" content=\"@FIMA_UB\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"FIMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/\"},\"author\":{\"name\":\"FIMA\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#\\\/schema\\\/person\\\/3debeefad6254c6d18a294db7ed01f49\"},\"headline\":\"Presentat a l&#8217;Asociaci\u00f3n de la Prensa de Madrid l&#8217;informe CUVICOM sobre l&#8217;impacte de les \u00abIA overviews\u00bb de Google en els mitjans\",\"datePublished\":\"2026-03-05T09:31:51+00:00\",\"dateModified\":\"2026-03-06T06:27:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/\"},\"wordCount\":318,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/APM-Jornada.jpeg\",\"keywords\":[\"Assosiaci\u00f3 Premsa de Madrid\",\"CUVICOM\",\"IA\",\"Javier Guallar\",\"Mari V\u00e1llez\",\"mitjans digitals\"],\"articleSection\":[\"Professorat\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/\",\"url\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/\",\"name\":\"Presentat a l'Asociaci\u00f3n de la Prensa de Madrid l'informe CUVICOM sobre l'impacte de les \u00abIA overviews\u00bb de Google en els mitjans - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/APM-Jornada.jpeg\",\"datePublished\":\"2026-03-05T09:31:51+00:00\",\"dateModified\":\"2026-03-06T06:27:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#primaryimage\",\"url\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/APM-Jornada.jpeg\",\"contentUrl\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/APM-Jornada.jpeg\",\"width\":1518,\"height\":1139,\"caption\":\"Presentat a l'Associaci\u00f3 de la Premsa de Madrid l'informe Cuvicom sobre l'impacte de les AI Overviews de Google en els mitjans\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2026\\\/03\\\/05\\\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inici\",\"item\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Presentat a l&#8217;Asociaci\u00f3n de la Prensa de Madrid l&#8217;informe CUVICOM sobre l&#8217;impacte de les \u00abIA overviews\u00bb de Google en els mitjans\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#website\",\"url\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/\",\"name\":\"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#organization\",\"name\":\"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\",\"url\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-fima_noticies.png\",\"contentUrl\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/cropped-fima_noticies.png\",\"width\":1009,\"height\":200,\"caption\":\"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\"},\"image\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/FIMAUB\",\"https:\\\/\\\/x.com\\\/FIMA_UB\",\"https:\\\/\\\/www.instagram.com\\\/fima_ub\\\/\",\"https:\\\/\\\/www.flickr.com\\\/photos\\\/fbid_ub\\\/\",\"https:\\\/\\\/www.slideshare.net\\\/FBDUB\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/FBiDUB\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#\\\/schema\\\/person\\\/3debeefad6254c6d18a294db7ed01f49\",\"name\":\"FIMA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5eb35c10cfc5762dc4d1f1e3e2a6749bcd2eadf91a6377242fdc1b1bacde41d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5eb35c10cfc5762dc4d1f1e3e2a6749bcd2eadf91a6377242fdc1b1bacde41d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a5eb35c10cfc5762dc4d1f1e3e2a6749bcd2eadf91a6377242fdc1b1bacde41d?s=96&d=mm&r=g\",\"caption\":\"FIMA\"},\"url\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/author\\\/fima\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Presentat a l'Asociaci\u00f3n de la Prensa de Madrid l'informe CUVICOM sobre l'impacte de les \u00abIA overviews\u00bb de Google en els mitjans - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/","og_locale":"ca_ES","og_type":"article","og_title":"Presentat a l'Asociaci\u00f3n de la Prensa de Madrid l'informe CUVICOM sobre l'impacte de les \u00abIA overviews\u00bb de Google en els mitjans - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals","og_description":"El projecte de recerca CUVICOM, coordinat pels professors de la FIMA Mari V\u00e1llez i Javier Guallar,\u00a0ha publicat el primer estudi sobre\u00a0l\u2019impacte de les \u00abIA overviews\u00bb de Google en els mitjans digitals espanyols, una funcionalitat basada en intel\u00b7lig\u00e8ncia artificial que genera resums autom\u00e0tics en els resultats del cercador. Segons l\u2019informe, aquests resums generatius ja apareixen en aproximadament el 30 % de les cerques relacionades amb mitjans a Espanya, fet que pot afectar el tr\u00e0nsit i la visibilitat dels continguts period\u00edstics. L\u2019estudi ha estat elaborat per Clara Soteras, M-J Cach\u00f3n, i els professors de la FIMA Carlos Lopezosa i Mari V\u00e1llez, i posa en relleu la import\u00e0ncia de refor\u00e7ar la marca editorial dels mitjans i dels periodistes\u00a0davant l\u2019expansi\u00f3 de la IA en els cercadors. Aquest treball contribueix al debat actual sobre com la intel\u00b7lig\u00e8ncia artificial est\u00e0 transformant l\u2019acc\u00e9s a la informaci\u00f3 i l\u2019ecosistema dels mitjans digitals. L\u2019informe es va presentar a\u00a0l\u2019Asociaci\u00f3n de la Prensa de Madrid el passat 26 de febrer i ha generat un notable inter\u00e8s en el sector i ress\u00f2 en diversos mitjans i plataformes especialitzades, com ara:","og_url":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/","og_site_name":"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals","article_publisher":"https:\/\/www.facebook.com\/FIMAUB","article_published_time":"2026-03-05T09:31:51+00:00","article_modified_time":"2026-03-06T06:27:35+00:00","og_image":[{"width":1518,"height":1139,"url":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2026\/03\/APM-Jornada.jpeg","type":"image\/jpeg"}],"author":"FIMA","twitter_card":"summary_large_image","twitter_creator":"@FIMA_UB","twitter_site":"@FIMA_UB","twitter_misc":{"Escrit per":"FIMA","Temps estimat de lectura":"2 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#article","isPartOf":{"@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/"},"author":{"name":"FIMA","@id":"https:\/\/fima.ub.edu\/noticies\/#\/schema\/person\/3debeefad6254c6d18a294db7ed01f49"},"headline":"Presentat a l&#8217;Asociaci\u00f3n de la Prensa de Madrid l&#8217;informe CUVICOM sobre l&#8217;impacte de les \u00abIA overviews\u00bb de Google en els mitjans","datePublished":"2026-03-05T09:31:51+00:00","dateModified":"2026-03-06T06:27:35+00:00","mainEntityOfPage":{"@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/"},"wordCount":318,"commentCount":0,"publisher":{"@id":"https:\/\/fima.ub.edu\/noticies\/#organization"},"image":{"@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#primaryimage"},"thumbnailUrl":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2026\/03\/APM-Jornada.jpeg","keywords":["Assosiaci\u00f3 Premsa de Madrid","CUVICOM","IA","Javier Guallar","Mari V\u00e1llez","mitjans digitals"],"articleSection":["Professorat"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/","url":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/","name":"Presentat a l'Asociaci\u00f3n de la Prensa de Madrid l'informe CUVICOM sobre l'impacte de les \u00abIA overviews\u00bb de Google en els mitjans - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals","isPartOf":{"@id":"https:\/\/fima.ub.edu\/noticies\/#website"},"primaryImageOfPage":{"@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#primaryimage"},"image":{"@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#primaryimage"},"thumbnailUrl":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2026\/03\/APM-Jornada.jpeg","datePublished":"2026-03-05T09:31:51+00:00","dateModified":"2026-03-06T06:27:35+00:00","breadcrumb":{"@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#primaryimage","url":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2026\/03\/APM-Jornada.jpeg","contentUrl":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2026\/03\/APM-Jornada.jpeg","width":1518,"height":1139,"caption":"Presentat a l'Associaci\u00f3 de la Premsa de Madrid l'informe Cuvicom sobre l'impacte de les AI Overviews de Google en els mitjans"},{"@type":"BreadcrumbList","@id":"https:\/\/fima.ub.edu\/noticies\/2026\/03\/05\/presentat-a-lassociacio-de-la-premsa-de-madrid-linforme-cuvicom-sobre-limpacte-de-les-ia-overviews-de-google-en-els-mitjans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inici","item":"https:\/\/fima.ub.edu\/noticies\/"},{"@type":"ListItem","position":2,"name":"Presentat a l&#8217;Asociaci\u00f3n de la Prensa de Madrid l&#8217;informe CUVICOM sobre l&#8217;impacte de les \u00abIA overviews\u00bb de Google en els mitjans"}]},{"@type":"WebSite","@id":"https:\/\/fima.ub.edu\/noticies\/#website","url":"https:\/\/fima.ub.edu\/noticies\/","name":"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals","description":"","publisher":{"@id":"https:\/\/fima.ub.edu\/noticies\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/fima.ub.edu\/noticies\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/fima.ub.edu\/noticies\/#organization","name":"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals","url":"https:\/\/fima.ub.edu\/noticies\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/fima.ub.edu\/noticies\/#\/schema\/logo\/image\/","url":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2023\/09\/cropped-fima_noticies.png","contentUrl":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2023\/09\/cropped-fima_noticies.png","width":1009,"height":200,"caption":"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals"},"image":{"@id":"https:\/\/fima.ub.edu\/noticies\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/FIMAUB","https:\/\/x.com\/FIMA_UB","https:\/\/www.instagram.com\/fima_ub\/","https:\/\/www.flickr.com\/photos\/fbid_ub\/","https:\/\/www.slideshare.net\/FBDUB","https:\/\/www.youtube.com\/user\/FBiDUB"]},{"@type":"Person","@id":"https:\/\/fima.ub.edu\/noticies\/#\/schema\/person\/3debeefad6254c6d18a294db7ed01f49","name":"FIMA","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/secure.gravatar.com\/avatar\/a5eb35c10cfc5762dc4d1f1e3e2a6749bcd2eadf91a6377242fdc1b1bacde41d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a5eb35c10cfc5762dc4d1f1e3e2a6749bcd2eadf91a6377242fdc1b1bacde41d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a5eb35c10cfc5762dc4d1f1e3e2a6749bcd2eadf91a6377242fdc1b1bacde41d?s=96&d=mm&r=g","caption":"FIMA"},"url":"https:\/\/fima.ub.edu\/noticies\/author\/fima\/"}]}},"_links":{"self":[{"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/posts\/14985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/comments?post=14985"}],"version-history":[{"count":3,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/posts\/14985\/revisions"}],"predecessor-version":[{"id":14998,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/posts\/14985\/revisions\/14998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/media\/14986"}],"wp:attachment":[{"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/media?parent=14985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/categories?post=14985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/tags?post=14985"},{"taxonomy":"vocabulary_5","embeddable":true,"href":"https:\/\/fima.ub.edu\/noticies\/wp-json\/wp\/v2\/vocabulary_5?post=14985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}