{"id":5624,"date":"2022-03-29T07:00:19","date_gmt":"2022-03-29T05:00:19","guid":{"rendered":"https:\/\/fima.ub.edu\/noticies\/2022\/03\/29\/presentacio-de-tous-heritage-als-dimecres-del-cricc\/"},"modified":"2022-03-29T07:00:19","modified_gmt":"2022-03-29T05:00:19","slug":"presentacio-de-tous-heritage-als-dimecres-del-cricc","status":"publish","type":"post","link":"https:\/\/fima.ub.edu\/noticies\/2022\/03\/29\/presentacio-de-tous-heritage-als-dimecres-del-cricc\/","title":{"rendered":"Presentaci\u00f3 de TOUS Heritage als Dimecres del CRICC"},"content":{"rendered":"<p>El proppassat dimecres 23 de mar\u00e7 de 2022 va tenir lloc la taula rodona &#8220;TOUS Heritage: Un cas d&#8217;\u00e8xit en la comunicaci\u00f3 de valors d&#8217;empresa&#8221; com a part de la programaci\u00f3 dels Dimecres del CRICC. En aquesta taula hi van participar Rosa Tous Oriol, vicepresidenta corporativa de l&#8217;empresa TOUS, Anna Mas Espinalt, t\u00e8cnica d&#8217;arxiu de la companyia, Carmen Garc\u00eda Meil\u00e1n, coordinadora del projecte, i <a href=\"https:\/\/fima.ub.edu\/directori\/ficha28\">Jordi Andreu Dauf\u00ed<\/a>, professor de la FIMA i director del projecte <a href=\"https:\/\/heritage.tous.com\/es-es\/\">TOUS HERITAGE<\/a>.<\/p>\n<p>El projecte TOUS Heritage t\u00e9 els seus or\u00edgens en els preparatius de la celebraci\u00f3 dels cinquanta anys de casats i de professi\u00f3 en el m\u00f3n de la joieria de Salvador Tous Ponsa i Rosa Oriol Porta que es materialitzaren en el llibre Rosa Oriol &amp; Tous. L\u2019any seg\u00fcent, 2015, la companyia comen\u00e7\u00e0 a planificar la commemoraci\u00f3 del centenari. Per aquest projecte comptaren amb la participaci\u00f3 d\u2019un equip multidisciplinari de professionals dirigit pel professor de la FIMA, Jordi Andreu Dauf\u00ed, la coordinadora del projecte, Carmen Garc\u00eda Meil\u00e1n i posteriorment Anna Mas Espinalt, t\u00e8cnica d\u2019arxiu de TOUS HERITAGE.<\/p>\n<p>El projecte TOUS HERITAGE s\u2019ha d\u2019entendre en el context dels valors de la companyia. La finalitat de TOUS HERITAGE \u00e9s explicar la traject\u00f2ria hist\u00f2rica de TOUS amb evid\u00e8ncies demostrables, amb una narrativa creativa i innovadora que permeti a la companyia disposar d\u2019un instrument diferenciador de comunicaci\u00f3 corporativa en el sector.<\/p>\n<p>TOUS HERITAGE \u00e9s un projecte de car\u00e0cter corporatiu i per aquesta ra\u00f3 els criteris de disseny estan determinats pel prop\u00f2sit de la companyia. El projecte pret\u00e9n ser un instrument \u00fatil per substanciar el prop\u00f2sit corporatiu i alhora esdevenir un producte atractiu per a la seva difusi\u00f3. L\u2019eix vertebrador de la narrativa del discurs a TOUS HERITAGE s\u00f3n els valors corporatius. El compliment dels valors corporatius no pot limitar-se a una percepci\u00f3, a un punt de vista intern o extern. Com en qualsevol activitat d\u2019un proc\u00e9s de negoci la conjectura ha de cedir el pas a l\u2019evid\u00e8ncia. TOUS HERITAGE permet a la companyia mostrar el \u201crastre de la seva activitat\u201d al llarg de la hist\u00f2ria de TOUS.<\/p>\n<p>En aquest sentit, el projecte va m\u00e9s enll\u00e0 del seu component intr\u00ednsec d\u2019hist\u00f2ria de la companyia, i esdev\u00e9 un instrument per a la gesti\u00f3 d&#8217;actius intangibles de l\u2019empresa.<\/p>\n<p>El projecte TOUS Heritage \u00e9s un bon exemple de la rellev\u00e0ncia de les funci\u00f3 dels professionals de la gesti\u00f3 de la informaci\u00f3 i la documentaci\u00f3, i de la comunicaci\u00f3 audiovisual a l\u2019empresa.<\/p>\n<p><!--break--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El proppassat dimecres 23 de mar\u00e7 de 2022 va tenir lloc la taula rodona &#8220;TOUS Heritage: Un cas d&#8217;\u00e8xit en la comunicaci\u00f3 de valors d&#8217;empresa&#8221; com a part de la programaci\u00f3 dels Dimecres del CRICC. En aquesta taula hi van participar Rosa Tous Oriol, vicepresidenta corporativa de l&#8217;empresa TOUS, Anna Mas Espinalt, t\u00e8cnica d&#8217;arxiu de la companyia, Carmen Garc\u00eda Meil\u00e1n, coordinadora del projecte, i Jordi Andreu Dauf\u00ed, professor de la FIMA i director del projecte TOUS HERITAGE. El projecte TOUS Heritage t\u00e9 els seus or\u00edgens en els preparatius de la celebraci\u00f3 dels cinquanta anys de casats i de professi\u00f3 en el m\u00f3n de la joieria de Salvador Tous Ponsa i Rosa Oriol Porta que es materialitzaren en el llibre Rosa Oriol &amp; Tous. L\u2019any seg\u00fcent, 2015, la companyia comen\u00e7\u00e0 a planificar la commemoraci\u00f3 del centenari. Per aquest projecte comptaren amb la participaci\u00f3 d\u2019un equip multidisciplinari de professionals dirigit pel professor de la FIMA, Jordi Andreu Dauf\u00ed, la coordinadora del projecte, Carmen Garc\u00eda Meil\u00e1n i posteriorment Anna Mas Espinalt, t\u00e8cnica d\u2019arxiu de TOUS HERITAGE. El projecte TOUS HERITAGE s\u2019ha d\u2019entendre en el context dels valors de la companyia. La finalitat de TOUS HERITAGE \u00e9s explicar la traject\u00f2ria hist\u00f2rica de TOUS amb evid\u00e8ncies demostrables, amb una narrativa creativa i innovadora que permeti a la companyia disposar d\u2019un instrument diferenciador de comunicaci\u00f3 corporativa en el sector. TOUS HERITAGE \u00e9s un projecte de car\u00e0cter corporatiu i per aquesta ra\u00f3 els criteris de disseny estan determinats pel prop\u00f2sit de la companyia. El projecte pret\u00e9n ser un instrument \u00fatil per substanciar el prop\u00f2sit corporatiu i alhora esdevenir un producte atractiu per a la seva difusi\u00f3. L\u2019eix vertebrador de la narrativa del discurs a TOUS HERITAGE s\u00f3n els valors corporatius. El compliment dels valors corporatius no pot limitar-se a una percepci\u00f3, a un punt de vista intern o extern. Com en qualsevol activitat d\u2019un proc\u00e9s de negoci la conjectura ha de cedir el pas a l\u2019evid\u00e8ncia. TOUS HERITAGE permet a la companyia mostrar el \u201crastre de la seva activitat\u201d al llarg de la hist\u00f2ria de TOUS. En aquest sentit, el projecte va m\u00e9s enll\u00e0 del seu component intr\u00ednsec d\u2019hist\u00f2ria de la companyia, i esdev\u00e9 un instrument per a la gesti\u00f3 d&#8217;actius intangibles de l\u2019empresa. El projecte TOUS Heritage \u00e9s un bon exemple de la rellev\u00e0ncia de les funci\u00f3 dels professionals de la gesti\u00f3 de la informaci\u00f3 i la documentaci\u00f3, i de la comunicaci\u00f3 audiovisual a l\u2019empresa.<\/p>\n","protected":false},"author":7,"featured_media":5623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[2362,3106,3054,3053],"vocabulary_5":[],"class_list":["post-5624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campus","tag-cricc","tag-els-dimecres-del-cricc","tag-jordi-andreu-daufi","tag-tous-heritage"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presentaci\u00f3 de TOUS Heritage als Dimecres del CRICC - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fima.ub.edu\/noticies\/2022\/03\/29\/presentacio-de-tous-heritage-als-dimecres-del-cricc\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentaci\u00f3 de TOUS Heritage als Dimecres del CRICC - Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\" \/>\n<meta property=\"og:description\" content=\"El proppassat dimecres 23 de mar\u00e7 de 2022 va tenir lloc la taula rodona &#8220;TOUS Heritage: Un cas d&#8217;\u00e8xit en la comunicaci\u00f3 de valors d&#8217;empresa&#8221; com a part de la programaci\u00f3 dels Dimecres del CRICC. En aquesta taula hi van participar Rosa Tous Oriol, vicepresidenta corporativa de l&#8217;empresa TOUS, Anna Mas Espinalt, t\u00e8cnica d&#8217;arxiu de la companyia, Carmen Garc\u00eda Meil\u00e1n, coordinadora del projecte, i Jordi Andreu Dauf\u00ed, professor de la FIMA i director del projecte TOUS HERITAGE. El projecte TOUS Heritage t\u00e9 els seus or\u00edgens en els preparatius de la celebraci\u00f3 dels cinquanta anys de casats i de professi\u00f3 en el m\u00f3n de la joieria de Salvador Tous Ponsa i Rosa Oriol Porta que es materialitzaren en el llibre Rosa Oriol &amp; Tous. L\u2019any seg\u00fcent, 2015, la companyia comen\u00e7\u00e0 a planificar la commemoraci\u00f3 del centenari. Per aquest projecte comptaren amb la participaci\u00f3 d\u2019un equip multidisciplinari de professionals dirigit pel professor de la FIMA, Jordi Andreu Dauf\u00ed, la coordinadora del projecte, Carmen Garc\u00eda Meil\u00e1n i posteriorment Anna Mas Espinalt, t\u00e8cnica d\u2019arxiu de TOUS HERITAGE. El projecte TOUS HERITAGE s\u2019ha d\u2019entendre en el context dels valors de la companyia. La finalitat de TOUS HERITAGE \u00e9s explicar la traject\u00f2ria hist\u00f2rica de TOUS amb evid\u00e8ncies demostrables, amb una narrativa creativa i innovadora que permeti a la companyia disposar d\u2019un instrument diferenciador de comunicaci\u00f3 corporativa en el sector. TOUS HERITAGE \u00e9s un projecte de car\u00e0cter corporatiu i per aquesta ra\u00f3 els criteris de disseny estan determinats pel prop\u00f2sit de la companyia. El projecte pret\u00e9n ser un instrument \u00fatil per substanciar el prop\u00f2sit corporatiu i alhora esdevenir un producte atractiu per a la seva difusi\u00f3. L\u2019eix vertebrador de la narrativa del discurs a TOUS HERITAGE s\u00f3n els valors corporatius. El compliment dels valors corporatius no pot limitar-se a una percepci\u00f3, a un punt de vista intern o extern. Com en qualsevol activitat d\u2019un proc\u00e9s de negoci la conjectura ha de cedir el pas a l\u2019evid\u00e8ncia. TOUS HERITAGE permet a la companyia mostrar el \u201crastre de la seva activitat\u201d al llarg de la hist\u00f2ria de TOUS. En aquest sentit, el projecte va m\u00e9s enll\u00e0 del seu component intr\u00ednsec d\u2019hist\u00f2ria de la companyia, i esdev\u00e9 un instrument per a la gesti\u00f3 d&#8217;actius intangibles de l\u2019empresa. El projecte TOUS Heritage \u00e9s un bon exemple de la rellev\u00e0ncia de les funci\u00f3 dels professionals de la gesti\u00f3 de la informaci\u00f3 i la documentaci\u00f3, i de la comunicaci\u00f3 audiovisual a l\u2019empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/fima.ub.edu\/noticies\/2022\/03\/29\/presentacio-de-tous-heritage-als-dimecres-del-cricc\/\" \/>\n<meta property=\"og:site_name\" content=\"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/FIMAUB\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-29T05:00:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2022\/03\/dimecrescricc_tousheritage.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"FIMA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@FIMA_UB\" \/>\n<meta name=\"twitter:site\" content=\"@FIMA_UB\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"FIMA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2022\\\/03\\\/29\\\/presentacio-de-tous-heritage-als-dimecres-del-cricc\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2022\\\/03\\\/29\\\/presentacio-de-tous-heritage-als-dimecres-del-cricc\\\/\"},\"author\":{\"name\":\"FIMA\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#\\\/schema\\\/person\\\/3debeefad6254c6d18a294db7ed01f49\"},\"headline\":\"Presentaci\u00f3 de TOUS Heritage als Dimecres del CRICC\",\"datePublished\":\"2022-03-29T05:00:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2022\\\/03\\\/29\\\/presentacio-de-tous-heritage-als-dimecres-del-cricc\\\/\"},\"wordCount\":445,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2022\\\/03\\\/29\\\/presentacio-de-tous-heritage-als-dimecres-del-cricc\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/wp-content\\\/uploads\\\/2022\\\/03\\\/dimecrescricc_tousheritage.jpeg\",\"keywords\":[\"CRICC\",\"Els dimecres del CRICC\",\"Jordi Andreu Dauf\u00ed\",\"TOUS HERITAGE\"],\"articleSection\":[\"Campus\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2022\\\/03\\\/29\\\/presentacio-de-tous-heritage-als-dimecres-del-cricc\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2022\\\/03\\\/29\\\/presentacio-de-tous-heritage-als-dimecres-del-cricc\\\/\",\"url\":\"https:\\\/\\\/fima.ub.edu\\\/noticies\\\/2022\\\/03\\\/29\\\/presentacio-de-tous-heritage-als-dimecres-del-cricc\\\/\",\"name\":\"Presentaci\u00f3 de TOUS Heritage als Dimecres del CRICC - 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En aquesta taula hi van participar Rosa Tous Oriol, vicepresidenta corporativa de l&#8217;empresa TOUS, Anna Mas Espinalt, t\u00e8cnica d&#8217;arxiu de la companyia, Carmen Garc\u00eda Meil\u00e1n, coordinadora del projecte, i Jordi Andreu Dauf\u00ed, professor de la FIMA i director del projecte TOUS HERITAGE. El projecte TOUS Heritage t\u00e9 els seus or\u00edgens en els preparatius de la celebraci\u00f3 dels cinquanta anys de casats i de professi\u00f3 en el m\u00f3n de la joieria de Salvador Tous Ponsa i Rosa Oriol Porta que es materialitzaren en el llibre Rosa Oriol &amp; Tous. L\u2019any seg\u00fcent, 2015, la companyia comen\u00e7\u00e0 a planificar la commemoraci\u00f3 del centenari. Per aquest projecte comptaren amb la participaci\u00f3 d\u2019un equip multidisciplinari de professionals dirigit pel professor de la FIMA, Jordi Andreu Dauf\u00ed, la coordinadora del projecte, Carmen Garc\u00eda Meil\u00e1n i posteriorment Anna Mas Espinalt, t\u00e8cnica d\u2019arxiu de TOUS HERITAGE. El projecte TOUS HERITAGE s\u2019ha d\u2019entendre en el context dels valors de la companyia. La finalitat de TOUS HERITAGE \u00e9s explicar la traject\u00f2ria hist\u00f2rica de TOUS amb evid\u00e8ncies demostrables, amb una narrativa creativa i innovadora que permeti a la companyia disposar d\u2019un instrument diferenciador de comunicaci\u00f3 corporativa en el sector. TOUS HERITAGE \u00e9s un projecte de car\u00e0cter corporatiu i per aquesta ra\u00f3 els criteris de disseny estan determinats pel prop\u00f2sit de la companyia. El projecte pret\u00e9n ser un instrument \u00fatil per substanciar el prop\u00f2sit corporatiu i alhora esdevenir un producte atractiu per a la seva difusi\u00f3. L\u2019eix vertebrador de la narrativa del discurs a TOUS HERITAGE s\u00f3n els valors corporatius. El compliment dels valors corporatius no pot limitar-se a una percepci\u00f3, a un punt de vista intern o extern. Com en qualsevol activitat d\u2019un proc\u00e9s de negoci la conjectura ha de cedir el pas a l\u2019evid\u00e8ncia. TOUS HERITAGE permet a la companyia mostrar el \u201crastre de la seva activitat\u201d al llarg de la hist\u00f2ria de TOUS. En aquest sentit, el projecte va m\u00e9s enll\u00e0 del seu component intr\u00ednsec d\u2019hist\u00f2ria de la companyia, i esdev\u00e9 un instrument per a la gesti\u00f3 d&#8217;actius intangibles de l\u2019empresa. El projecte TOUS Heritage \u00e9s un bon exemple de la rellev\u00e0ncia de les funci\u00f3 dels professionals de la gesti\u00f3 de la informaci\u00f3 i la documentaci\u00f3, i de la comunicaci\u00f3 audiovisual a l\u2019empresa.","og_url":"https:\/\/fima.ub.edu\/noticies\/2022\/03\/29\/presentacio-de-tous-heritage-als-dimecres-del-cricc\/","og_site_name":"Not\u00edcies de la Facultat d&#039;Informaci\u00f3 i Mitjans Audiovisuals","article_publisher":"https:\/\/www.facebook.com\/FIMAUB","article_published_time":"2022-03-29T05:00:19+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/fima.ub.edu\/noticies\/wp-content\/uploads\/2022\/03\/dimecrescricc_tousheritage.jpeg","type":"image\/jpeg"}],"author":"FIMA","twitter_card":"summary_large_image","twitter_creator":"@FIMA_UB","twitter_site":"@FIMA_UB","twitter_misc":{"Escrit per":"FIMA","Temps estimat de lectura":"2 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